• Become a Marketing Ace in 100 Minutes (with Dr. Islam Gouda)
    2024/09/18

    Dr. Gouda has an honorary doctorate from the University of California in Strategic Marketing as a result of the many articles, research studies and publications in that field. He also has a masters degree from the University of Wollongong in Strategic Marketing.

    He recently launched a video series called "100 Minutes for Acing Your Marketing Game."

    When completed, the series will contain 100 one-minute videos, each exploring a topic essential for you to master if you wish to be a marketing ace.

    Dr. Gouda covers essential topics from marketing strategies and digital tactics to innovative techniques and best practices.


    DISCUSSED IN THIS EPISODE

    ~Key Lessons Learned After Making 100 Minutes of Videos on Marketing

    ~How New Technology Can Help With Marketing in Surprising Ways

    ~The Difference Between Marketing and Sales


    FULL EPISODE VIDEO

    https://vimeo.com/1021142659


    CONNECT WITH ISLAM

    Website: https://islamgouda.blogspot.com/

    Book: https://www.amazon.com/Startups-Marketing-Guide-Through-COVID-19-ebook/dp/B089S7DWM1

    https://www.audiobooks.com/audiobook/north-pole-musical-a-new-years-wish/810098?srsltid=AfmBOoqOwuohegOW1X4P_2it3teDvvjTgmLtTCFyI5xUuMj0-F5K94dI

    Social Media:

    LinkedIn: https://www.linkedin.com/in/islamgouda/

    ae.linkedin.com/in/islamgouda/

    Twitter: https://twitter.com/IslamGouda11

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    28 分
  • How to Forge a Sonic Identity for Fun and Profit (with Traci DeForge)
    2024/09/11

    Traci is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies.

    Traci has more than three decades of expertise in Broadcast Media and Executive Management helping startups and Fortune 500 giants such as Google and Hilton.

    She's renowned for business development insights that drive innovation.

    As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses.

    An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program, and co-founded the Podcast Professionals Association.

    Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles.

    Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program.


    DISCUSSED IN THIS EPISODE

    ~What “Sonic Identity” is and Why You Should Elevate It ASAP!

    ~How to Start Building a Sonic Identity that Sticks

    ~Why a Logo is So Much More Than You Think

    ~How to Keep an Audience Hooked

    ~What Producing a Podcast Looks Like


    FULL EPISODE VIDEO

    https://vimeo.com/1020587290


    CONNECT WITH TRACI

    Website: https://produceyourpodcast.com/

    Social Media:

    LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

    Instagram: https://www.instagram.com/produceyourpodcast/

    Facebook: https://www.facebook.com/tracideforge

    YouTube: https://www.youtube.com/@produceyourpodcast

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    43 分
  • How to Sell More Without Selling (with Aleasha Bahr)
    2024/09/04

    Drawing on her 15+ years in sales with more than $50 million in professional services sold, Aleasha has established and perfected The Black Sheep Sales Method™ to help business people sell more – even if they thought they HATED sales.

    Aleasha’s clients discover how to love selling. They consistently convert up to 80% of their sales meetings – without pain, hard pitches, or pretending to be someone else.


    DISCUSSED IN THIS EPISODE

    ~Why You Should Embrace Being a Black Sheep

    ~What Makes Successful Sales So Hard in the “White Sheep” Traditional World

    ~How to Become a Truly Effective Salesperson by Not Being a “Killer”

    ~The Myriad Reasons to Be Careful With Paid Advertising

    ~How to Become a “Black Sheep” Salesperson


    FULL EPISODE VIDEO

    https://vimeo.com/1015611348


    CONNECT WITH ALEASHA

    Website: https://aleashabahr.com

    Social Media:

    instagram.com/aleashabahr

    linkedin.com/in/aleashabahr

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    39 分
  • Financial Secrets to Unlock Lifestyle Freedom (with Brian Herriot)
    2024/08/28

    Brian is the founder of Choosy Consultant which helps mid-career consultants find financial freedom and live their best lives.

    He offers a new and different take on wealth-building, lifestyle design, and retirement. Brian builds customized comprehensive wealth plans for his clients in just one week.

    Brian is working toward a world where everyone has the time and support to define what success means to them and focus on building character over building resumes.


    DISCUSSED IN THIS EPISODE

    ~Why It’s a Myth That You Need a “Pile of Cash” to Retire

    ~The Main Mindset Shift to Take Control of Your Life

    ~How to Make an Income in a Different Way

    ~Why It’s Not as Risky to Start a Business as You Might Think


    FULL EPISODE VIDEO

    https://vimeo.com/1010525005


    CONNECT WITH BRIAN

    Website: https://www.choosyconsultant.com/

    Take the "Time Freedom" Quiz: choosyconsultant.com/quiz

    Social Media:

    LinkedIn - https://www.linkedin.com/in/brianherriot/

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    22 分
  • How to Increase Productivity and Profits While Avoiding Burnout (Courtney Hurley and Kelly Evans)
    2024/08/21

    Courtney Hurley and Kelly Evans are the visionary co-founders of Screws + Stiletto. Through their Market Like a CMO Course, they transform the way ambitious business owners approach their marketing strategies. With over 30 years of combined experience, Courtney and Kelly mastered the art of digital marketing.

    Courtney brings a wealth of knowledge in digital marketing, having worked with industry giants like Google, Amazon, and Wayfair.

    Kelly, a serial entrepreneur, successfully grew her first business to $5M in revenue in under three years. Together, they have united to address the common challenges faced by small business owners—offering them the tools and insights needed to take control of their marketing.


    DISCUSSED IN THIS EPISODE

    ~What a CMO Knows That Business Owners Don’t

    ~Why You Need to Avoid the Marketing Tools Trap

    ~How to Build Your Marketing Foundation

    ~The One Sign in Your Marketing That Says It's Guaranteed to Fail

    ~Scientifically Proven Tactics to Increase Your Productivity by 5x

    ~The Method for Avoiding Burnout Most Coaches Miss


    FULL EPISODE VIDEO

    https://vimeo.com/1003522393


    CONNECT WITH COURTNEY AND KELLY

    Website: https://marketlikeacmo.com

    Complimentary 20-min solutions call: https://marketlikeacmo.com/cmo-solutions

    Social Media:

    https://www.instagram.com/marketlikeacmo/

    www.linkedin.com/in/courtney-hurley-marketing-consultant

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    35 分
  • How to Cultivate a CEO Mindset to Maximize Your Impact (with Carmen Reed-Gilkison)
    2024/08/14

    Carmen Reed-Gilkison is the driving force behind Encore Empire, where she excels as an online business strategist. Certified as an Online Business Manager and Whole Person Coach, Carmen passionately supports B2B service providers and consultants by offering holistic business coaching and mentoring.

    Her focus is on building effective strategies and systems that enable her clients to generate consistent revenue effortlessly.


    DISCUSSED IN THIS EPISODE

    ~The Key Difference Between a “Default” CEO and an “Empowered” One

    ~How to Avoid Falling Back Into Default

    ~The Blueprint for Becoming an Empowered CEO

    ~Why You Need to Connect With Clients Where They’re At if You Want Their Attention


    FULL EPISODE VIDEO

    https://vimeo.com/997706018


    CONNECT WITH CARMEN

    Website: https://encoreempire.com

    Gift:

    Master Your Mindset

    Mindset: https://vip.encoreempire.com/sp-mindset

    Mindset issues affect everyone at one time or another. You have options when your mindset is off. This program provides simple yet effective steps you can take to shift how you view your place in your business and the world.

    Social Media:

    https://www.linkedin.com/in/carmen-reed-gilkison/

    https://www.facebook.com/EncoreEmpire

    https://www.facebook.com/carmen.reed.gilkison

    https://www.facebook.com/groups/empireofunstoppableentrepreneurs

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    28 分
  • How to Retain Top Talent By Being More Human (with Jennifer Nash)
    2024/08/07

    Dr. Jennifer Nash is an executive advisor, leadership development consultant and author who helps business leaders and organizations of all sizes prioritize people to power performance.

    Jennifer earned her MBA from the University of Michigan and her PhD from Case Western Reserve University. She taught over 700 rising leaders at Deloitte University and is a research fellow at the Weatherhead School of Business. She serves as an Executive, Leadership, and Career Coach at the University of Michigan and is a fellow at the Harvard/McLean Institute of Coaching.

    Jennifer is published in Harvard Business Review, LinkedIn, and select academic journals. She serves as adjunct faculty at the University of Michigan and has presented her groundbreaking leadership and coaching research at Harvard University and Columbia University. She is the author of the bestselling and award winning 2023 book Be Human, Lead Human: How to Connect People and Performance.


    DISCUSSED IN THIS EPISODE

    ~How Simple Human Gestures Can Create Huge Impact

    ~Leadership Stereotypes to Break Free From

    ~Why It Pays to be the Model of What You Preach

    ~What to Consider in the Human Approach That Unlocks Powerful Motivation


    FULL EPISODE VIDEO

    https://vimeo.com/994987821


    CONNECT WITH JENNIFER

    Website: https://drjennifernash.com/

    Book: Be Human, Lead Human: How to Connect People and Performance: https://amzn.to/3Vl8nra

    Social Media:

    LinkedIn: https://www.linkedin.com/in/drjennifernash/

    Facebook: https://www.facebook.com/DrJenniferNash

    Instagram: https://www.instagram.com/drjennifernash/

    TikTok: https://www.tiktok.com/@drjennifernash

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    29 分
  • How to Go from ‘Good’ to ‘Great’ in Sales (with Bryan Charleau)
    2024/07/31

    Bryan has worked in sales for 12+ years in various industries including software, sports hospitality, automotive, and construction.

    He wrote Pitching Sales! over 5 years while he continued to expand his own career.

    Bryan wrote the book to educate, guide, and encourage individuals who want to elevate their sales skills. This applies to new sales reps or sales veterans who wish to rise to the next level.

    The book can also help solopreneurs and other business owners who wish to hone their sales skills.


    DISCUSSED IN THIS EPISODE

    ~Why the Bully Approach to Sales Doesn’t Work and How to Break Out of It

    ~How to Learn from Hearing “No” in Sales

    ~Turning a Sales Organization from Decent (or Worse) to Great

    ~Why Closing is Worthless if You Can’t Perform the First 5 Steps of the Sales Process


    FULL EPISODE VIDEO

    https://vimeo.com/992883577


    CONNECT WITH BRYAN

    Website: https://www.pitchingsalesconsulting.com/

    Book: https://www.amazon.ca/Pitching-Sales-Complete-Becoming-Professional/dp/B0BNP79JHK/

    Social Media: https://www.instagram.com/pitchingsales/

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    31 分