# Company Overview
- Spectur (ASX: SP3) focuses on making communities safer, smarter, and more sustainable
- Provides technology solutions for outdoor environments without power or connectivity
- Offers solar-powered, wireless platforms for security, safety, and environmental monitoring
# Technology and Solutions
## Core Platform
- Manages power and data efficiently
- Completely wireless and solar-powered
- Environmentally friendly
## Use Cases
- Security and trespass detection
- Beach safety and shark warning systems
- Environmental monitoring (e.g., beach erosion)
- Parking management
- Fisheries management
## AI Integration
- Uses AI for object identification and analytics
- Partners with multiple AI companies
- Easily integrates various AI solutions into their systems
# Business Strategy
## Customer Focus
- Shifted from small builders to enterprise-grade and government customers
- Key markets: government, utilities, and resellers serving these sectors
## Sales Approach
- Outbound sales team for unique solutions
- Digital marketing (LinkedIn, organic search)
- Educational outreach for novel applications
## Platform Approach
- Evolving from product company to solutions provider
- Aiming to become a platform company, enabling partnerships with AI, security, and sensing companies
# Financial Performance
- Focused on profitable growth
- Reduced operating cash burn
- Guidance for positive EBITDA in the next fiscal year
- 56% growth in sales (recent record)
- Expecting revenue growth due to lagging revenue from sales
# Recent Developments
## Capital Raise
- Small placement of $250,000 to remove debt facility
- Funds used for restructuring costs and working capital
## Acquisitions and Integration
- Acquired Three Crowns Technologies
- Bought out partner in Spectur New Zealand
- Realized cost synergies, reducing headcount by nearly 20%
# Future Outlook
- Positioned for profitability in FY25
- Focusing on delivering commitments to customers, shareholders, and staff
- CEO believes the company is undervalued on core metrics
# Challenges and Opportunities
- Educating potential customers about unique solutions
- Navigating market demands for profitability in early-stage companies
- Leveraging AI as an enabler rather than a threat
- Potential for white-labeling and expanding partnerships in the ecosystem
This content is factual information only, does not contain financial product advice and has not been prepared in consideration of your personal circumstances or needs. Views shared by individuals are their own personal views and not the views of Sub11. We are not licenced to provide financial product advice and cannot make investment recommendations to you. Investments carry risk. Please consider seeking professional financial advice, and read the relevant disclosure documents, before making any decisions to invest in financial products.
Disclosure: I, at the the time of publishing, Chris Titley, from Sub11 own shares in Spectur in my SMSF.