Brands are starting to get serious about Advocacy.

Few understand what it takes to build it.

Here’s the truth: You can’t buy real Advocacy. You have to earn it.

That’s exactly what Carol McEvoy (Head of Social, PR & Advocacy @ Symprove) has spent years perfecting. From gut health to brand health, Carol and her team have built one of the most genuinely trusted communities in wellness. No shortcuts. No gimmicks. Just real people sharing real experiences – because they want to.

Sitting down with Verity, Carol unpacks what brands get wrong about Advocacy. She shares expert insight & first-hand success tactics from Symprove’s journey to get things right, too.

Let’s get into why you should…

• Stop Confusing Advocacy With Influencer Marketing:Brands that rely solely on paid partnerships miss out on the organic, long-term impact of real brand fans. Carol explains why influencers can be Advocates, but not all Advocates are influencers.

• Build Advocacy From Within:Employees should be your first Advocates, as passionate teams create passionate communities. Learn how Symprove ensures its entire internal teambelieves in the product before asking anyone else to.

• Remember Anyone Can Advocate:Many brands fixate on creators, but true Advocacy happens in doctor’s offices, group chats, and real-life conversations. Symprove sees everyone who shares their experience (whether a creator, a professional, or a loyal customer) as a potential Advocate with the power to drive real impact.

• Forget The Shiny Objects:It’s easy to get distracted by trends and competitor noise, but real Advocacy isn’t built on hype. Carol shares how Symprove has stayed laser-focused on its mission, proving that word-of-mouth beats short-term marketing tricks every time.

Brand Advocacy is never a short-term hack. It’s a long-term advantage.

If you want your brand to survive the next decade, this is how you get Advocacy right.

Rate & review Building Brand Advocacy:

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Connect with Carol:

On LinkedIn

Via Symprove’s Website