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  • S2, E16: In-The-Field, Exploring the Wacky Wonderful World of Coachella Innovation with Creative Genius, Andrea Gini - CEO of “Genie Consulting”
    2025/04/19

    Happy Earth Day! This week on “The Tie-In,” Mark is in the field at Coachella feeling the good vibes and learning about how the tech geniuses making it happen are bringing sustainability center stage. Tune in for his interview with Andrea Gini! This awesome guy is a Physicist, Electronic Engineer and Maker of cool things. DevOps may be his profession, but he’s also deeply passionate about community driven projects as a forward-thinking entrepreneur. Tune in to find out what cool tech is changing the precedent for live events as we know it. It’s literally a window into the future, and you get it for free!

    He’s got goals for the music industry, and we have goals for this podcast! Share with your friends so the world can catch up with the wave of things to come. There will be more in-the-field content coming your way from more totally awesome events just like Coachella. You never know where our hosts will be traveling next!

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    39 分
  • S2, E15: Discovering that ideas are deep in the heart of Texas Production with the Co-Founding Partner of “The Shine Co,” Heather Page
    2025/04/15

    This week on “The Tie-In,” Zena and Mark discuss and learn about the future of film production in Texas from the Co-Founding Partner of “The Shine Co,” Heather Page. It’s not everyday that we get to hear from a former film commissioner and expert on the policy angle in the film & TV industry. Heather and Shine Co. co-founder Mindy Raymond use their knowledge of the industry to help local communities find creative solutions that contribute to economic development. We really appreciate people like Heather who help people leverage media and transform communities. She and her team do an impressive job at helping their clients encompass possibilities into all possible angles of success. We felt the awesome opportunity for film & TV developments and communities alike to step into their power and harness the power of entertainment beyond the immediate. Learn more about Shine Co. : https://www.weareshineco.com/about

    Feel free to connect with Heather Page on LinkedIn to learn more about all the great work she’s doing: https://www.linkedin.com/in/heatherpage?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    49 分
  • S2, E14: SXSW: Behind-the-Scenes with the Founder of “Clever Carbon,” Michelle Li
    2025/04/08

    This week on “The Tie-In,” Zena and Mark share another episode from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us and the “fluxy” flow of nature’s greatest source of natural light on the Red ThreadX balcony with “Clever Carbon” Founder, Michelle Li. She’s making sustainability the new norm, and this episode is a great source of education for how to engage people in the conversation around climate activism. The world is changing, as is our language, so new tactics must be implemented to realize their value. We know that clean tech is the way forward, and it's providing cost savings and opportunity across operations. We think Michelle’s work is exciting, and we hope you’ll follow her amazing progress after listening in: https://clevercarbon.io/about-us

    We’ll be back on the balcony next week with another episode from SXSW. Follow Red ThreadX and maybe we’ll see you there someday: https://www.theredthreadx.com

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn


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    41 分
  • S2, E13: SXSW: Behind-the-Scenes with Kevin Bar, Chief Operating Officer of Hill Country Studios
    2025/04/01

    This week on “The Tie-In.” Zena and Mark are in the field at SXSW with the Chief Operating Officer of Hill Country Studios, Kevin Bar. They’re hoping to be fully operational by late 2026, and we can’t wait to see all the amazing Film and Television Shows they make. They will be situated right outside of Austin, Texas, which means that teams shooting media there will have access to some awesome natural locations. Kevin and his production team are currently working out some deals with major productions, local artists, and even some climate activists to make sure they’re incorporating sustainable ideologies. It’s thrilling to see the production industry grow in the South, where creative ideas are needed now more than ever. Most importantly, it’s growing the right way with conscientious people like Kevin at the helm.

    We’ll be back with more SXSW exclusives next week, so please don’t forget to subscribe!

    Kevin’s going to be accomplishing so much in the coming years, and we’re hoping to stay in touch with him. We hope you’ll follow him on LinkedIn and do the same! Check out the studio website and stay tuned for updates on its progress.

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    33 分
  • S2, E12: SXSW: Behind-the-Scenes with Creative Director Nathalie van Sasse van Ysselt
    2025/03/25

    This week on “The Tie-In,” Zena and Mark are chatting from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us, and a neighboring, noisy building power system, on the Red ThreadX balcony! This week they’re chatting visionary directions for sustainable creators with Nathalie van Sasse van Ysselt (@nvsvy), a passionate creative director and experimental designer. We’re talking about how culture and technology combine in service of great storytelling, which is what film and television fans are most hungry for. IP, existing or new, can tell climate stories, and the productions around them can be examples of the real thing.

    We’ll be back on the balcony next week! Follow Red ThreadX and maybe we’ll see you there someday: https://www.theredthreadx.com

    We’re pleased to share our conversation with her that took place only an hour before her SXSW panel. There’s still so much we have to learn from Nathalie, so follow her alongside us. All social links can be found through her website: https://nvsvy.com

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn


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    42 分
  • S2, E11: SXSW: Behind-the-Scenes with Author and Demographic Futurist, Bradley Schurman
    2025/03/18

    This week on “The Tie-In,” Zena and Mark are chatting from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us, the natural light of the sun, and a neighboring, noisy building power system, on the Red ThreadX balcony! This week we’re chatting with the Founder and CEO of “Human Change,” a global strategic firm, and all-around proud business longevity opinion maker, Bradley Schurman (@bigschur) several hours before he speaks at SXSW! He’s the co-founder of “New Rules,” an innovative platform that blends a thought-provoking newsletter with an upcoming podcast, and there’s lots on the horizon for this innovative thinker. We’re talking about how climate change is permanently changing the way we see, or should see, business opportunities. Conceptualizing solutions and using highly intricate demographic data to do so can help inform greener business practices. Together, we can establish a firmer foundation for profitable, and just as importantly, sustainable futures.

    Order Bradley’s amazing book, “The Super Age: Deciding Our Demographic Destiny,” here: https://www.amazon.com/Super-Age-Decoding-Demographic-Destiny/dp/0063048752

    Follow Bradley’s amazing future through his website here: https://behumanchange.com/?fbclid=PAZXh0bgNhZW0CMTEAAaaMNCNg_20lzJQtfMY4-8eD3qCqroHoVwkMD0jvRrzeWvxfSB9LaUBeZq0_aem_5z6loyzxI739hBQbd5RXzA

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    43 分
  • S2, E10: Fashion and Business and Music and Tech! Oh, yeah, with Sustainability Expert Lilian Liu
    2025/03/11

    This week on “The Tie-In,” Zena and Mark chat with Lilian Liu about maximizing the benefits of finding sustainable solutions across a variety of art forms. Tech-forward solutions are becoming the new standard, but there’s still a long journey ahead in getting everybody on board. It used to be that companies needed to find the road map. Now that we have them, it’s all about getting support in executing those plans. Implementation is a cultural, communal effort, and this process is the kind of change that yields results. The time for giving up when the going gets rough is over. Thinking about the results from the beginning helps keep organizations holding course. The fashion industry where consumers, many of whom want sustainably ethical products, have a closer connection with brands and their sustainability. We have lessons to learn from other industries and this conversation is a great start.

    Visit Lilian’s business website to keep up with all the amazing work she’s doing. This class act eats and leaves no crumbs: https://www.theblossom.co/

    Connect with her professional achievements on LinkedIn too: https://www.linkedin.com/in/lilianyliu/

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    57 分
  • S2, E9: In The Field with Zena and Green Spark Group, Australia Edition!
    2025/03/04

    This week on “The Tie-In,” Zena takes her team down under. She’s got the scoop on how various entertainment professionals are thinking about sustainability in Australia, and her Green Spark team is going to be a part of this movement! We’re thrilled to highlight a couple of folks doing great work - Zachary Lurje and Sarah Tosone, sustainability consultants on film and TV productions. We hope you learn a little something about where the industry is going and how collective action will take it further.

    Sarah Tosone, sustainability consultant:

    https://www.imdb.com/name/nm3504555/

    Zachary Lurje, sustainability consultant:

    https://cosmocreative.au/cosmo-creative-sustainability

    https://www.linkedin.com/in/zaclurje/

    Here is the Open Letter in IF magazine that was mentioned in the interview with Zach: https://if.com.au/open-letter-a-call-for-leadership-and-collective-action-on-sustainability/

    Please like & follow “The Tie-In” here: @the_tie_in_pod

    • You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
    • Zena Harris on LinkedIn
    • Mark Rabin on LinkedIn

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    48 分