Get out your diaries - this week, we're telling the truth about going viral on social media, and walking through the strategy that will make you best prepared to leverage those viral moments if and when they happen.

Here's a peek at what we're covering in this episode:

[01:45] - Karly and Kyrsten dive in to what "going viral" actually means, and explain why going viral is not always a good situation for your business - it can unfortunately attract spam to your account and damage your engagement rate.

[08:39] - Karly and Kyrsten walk through a conversion strategy you can implement to retain the people who do follow you from viral content, and stress the importance of being prepared before you go viral. They also share tools that they use to help with their own conversion strategy: Manychat, Stan, Shopify, and more!

[23:00] - Karly and Kyrsten share how to discern what content you should create on social media and beyond with the intent of providing value vs going viral.

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