Join special guests Mike Winnet and Tommy Lee-Zmuda as they discuss which trades are the most lucrative, and the strategies for generating leads and making more money for your trade business. They share their expertise in content marketing, SEO, and how to take advantage of YouTube to reach a pre-qualified audience.

The hosts kick-off by discussing sales and marketing strategies for trades businesses. They start by sharing statistics on the average salaries of different trades like electricians, plumbers, carpenters, and roofers, highlighting that the cost of living can also impact take-home pay. 

They then delve into the process of capturing leads and making more money. One of the hosts, Tommy, emphasises the importance of understanding content, specifically SEO and Google, to reach potential customers. 

Another host, Mike Winnet, highlights the effectiveness of content marketing and YouTube video content as a way to pre-qualify leads and increase sales compared to paid ads on Facebook. 

Finally, the hosts demonstrate how trade businesses can use these strategies to better market their services, enabling them to reach a wider audience and increase their revenues.

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