In this episode, Flynn Graham, founder of Wildkind Studio and Andrew Murphy dive into social media content strategies for businesses.
They touch on their shared passion for understanding other people's stories and deriving insights from there.
They discuss the common mistakes businesses make with social media, such as not focusing on what their customers actually want.
They also highlight the importance of being present during conversations and how trials, errors, constant revisions, and viewing things from customers' perspective eventually lead to the creation of rewarding content.
This kind of empathetic viewpoint helps businesses connect more effectively with their audience and clients.