For November and December we are going to be reairing the most popular episodes of 2026.

We will countdown from #9 to the #1 episode of the year.

Today is episode #254: The Foundation Most Authors Skip

Most authors don't have a marketing problem—they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing, Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it:

"I help ___ go from ___ to ___ so they can ___."

This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has been missing.

Master your calendar hacks to reclaim an extra hour of time every week. Learn how to organize your schedule for better focus.

This podcast concludes our month-long series on digital organization. We are focusing on practical ways to manage your calendar and digital files so you can finish your workday without feeling like you are constantly playing catch-up. By implementing these time saving strategies, you can prioritize deep work or simply enjoy a quiet break without the stress of unfinished tasks.

Effective time management requires a consistent system. Whether you are looking to improve your daily output or just want to find a moment for yourself, these methods help you regain control over your schedule. Small, consistent adjustments to your planning habits are the most reliable path to achieving significant improvements in your professional life.

Does your calendar tell you what to do today, or just where you have to be? In part three of this four-part series, Alyssa shares how to choose the right calendar (Google, Outlook, or Apple), how to time-block your week in four simple steps, and how the Pomodoro Method helps you stay focused during each block. You’ll also get one small action step to try this week.

If someone asked you for a file from last year, could you find it in under a minute? In part two of this four-part series, Alyssa walks through the three decisions behind an organized digital filing system: how to structure your folders, how to name your files, and where to store them. You’ll hear the difference between client-based, project-based, and date-based folders, learn five file naming styles, and weigh cloud versus local storage. Plus, one small action step to take this week.

This week my team and I had an issue arise with a client and their Facebook professional page so I had to write a blog post and make a podcast episode about this important topic. That is Facebook Link Restrictions and the Meta One subscriptions. In this episode I will share how you can take alternate routes to still share links on Facebook as well as other tips.

I reference my colleague Edie Melson's blog post on The Write Conversation. You can find it here: https://thewriteconversation.blogspot.com/2026/09/meta-one-and-facebook-link-restrictions.html

How much time did you lose this week looking for a file, a link, or an email? In part one of this four-part series, Alyssa shares the seven ways digital disorganization costs you time, peace of mind, and strong working relationships. You'll also hear why small changes can lead to massive improvement, plus one simple action step to take this week.

Being seen online is only the beginning. In this episode, Alyssa wraps up the Getting Seen by the Right People series by talking about what happens after someone discovers you. Learn how consistency, connection, your website, and email can help turn a quick interaction into a lasting relationship—and help the right people remember you when they’re ready to take the next step.

Creating content that gets noticed isn’t about posting more—it’s about speaking directly to the people you want to reach. In this episode, Alyssa shares how to create relevant content that makes your audience stop, feel seen, and want to engage. Learn how to turn your audience’s questions, struggles, and interests into content that gets you noticed by the right people.