In this episode, we discuss the vital role a supportive community plays in business and life. From encouragement to collaboration, having like-minded professionals around you can transform your journey. Alyssa shares tips on how to connect with others, cultivate meaningful relationships, and practice gratitude to deepen those connections.

With over 17 years of experience in online business, Alyssa reflects on how key communities have nurtured her journey. She’ll spotlight a few invaluable groups, like the Christian Indie Publishing Association (CIPA) and the Advanced Writers and Speakers Association (AWSA), and provide insights on building your own community online.

As a special touch, Alyssa challenges listeners to reach out to one person this week who has offered support and to express appreciation—whether through a heartfelt thank-you note or a simple act of acknowledgment. Let’s celebrate the power of community together and find encouragement in the support of others.

Tune in, take on the challenge.

Welcome to a new episode of The Christian Business Advantage Podcast with your host, Alyssa Avant! This November, we’re embracing a theme of Thanks and Reflection in business, starting with today’s episode, “Celebrating Wins in Your Business.” In this episode, Alyssa shares why acknowledging achievements, big or small, can build momentum and boost morale. Reflecting on personal wins and sharing stories, Alyssa offers tips on documenting progress and cultivating gratitude. Tune in to explore practical ways to recognize your accomplishments and uplift your journey. Don’t miss this encouraging series designed to help you thrive through gratitude and reflection!

In this week’s episode of the Christian Business Advantage podcast, we’re wrapping up our October series on fourth-quarter marketing strategies! Join me as we take a closer look at how to assess this year’s marketing efforts and lay a solid foundation for a successful start to the new year. We’ll cover essential steps, including analyzing your marketing metrics, gathering and using customer feedback, budgeting for next year’s initiatives, and setting fresh marketing goals for 2025.

Whether you’re promoting books, services, or speaking engagements, this episode will guide you in reviewing what worked well, what to adjust, and how to make data-driven decisions for next year. Plus, I’ll share insights on how to gather valuable customer feedback and budget effectively to maximize your marketing impact. Don’t forget to join our free training this Thursday in the Christian Business Advantage Facebook group, where I’ll walk you through creating a fourth-quarter marketing plan that sets you up for success!

In this episode of the Christian Business Advantage Podcast, host Alyssa Avant welcomes business coach and marketing strategist, Theresa Taylor, to discuss social media strategies for finishing the year strong in quarter four. Theresa specializes in helping women simplify their business strategies to increase income without feeling overwhelmed. She emphasizes focusing on mastering one social media platform at a time rather than trying to be active on multiple platforms, which can be time-consuming and ineffective.

The conversation highlights key strategies for social media success, such as mastering mundane tasks like audience growth and lead generation. Teresa shares her insights on the importance of building an engaged community, especially using Facebook groups, and explains how to use events as a tool to attract the right audience and drive engagement. She encourages listeners to be consistent in lead generation, content creation, and sales efforts, suggesting that business owners plan two events—one for November and one for December—to stay focused on year-end goals.

Theresa also advises entrepreneurs to create conversations with potential clients around the topic of their events, even before the event occurs, allowing them to start building relationships and offering their products or services early. The episode wraps up with practical tips for Christian authors, speakers, and coaches on how to use social media platforms strategically to expand their reach and grow their businesses. Theresa invites listeners to join her free Facebook group, Productive and Profitable: Consistent 5K Months for God-Led Entrepreneurs, to learn more about her strategies.

In this episode of the Christian Business Advantage podcast, I’m sharing how to leverage email marketing to boost holiday sales. We’ll talk about why email marketing is so important, especially during the holiday season, and I’ll give you actionable strategies to reach your audience with faith-centered messages that resonate.

I’ll walk you through building your email list, even if you’re starting from scratch, and how to create engaging holiday email campaigns. You’ll learn tips for offering limited-time discounts, creating holiday bundles, and automating your emails to save time. My goal is to help you connect with your audience, grow your business, and spread your message in a way that honors God.

If you need help with email marketing, feel free to reach out to me or check out my services at Alyssa Avant & Company

In this episode of the Christian Business Advantage podcast, I kick off a new series on how to effectively market your business in the fourth quarter. Today’s episode, "Preparing for Q4 Success," walks you through practical steps to ensure a strong finish to the year. I explains why Q4 is a pivotal time for business owners—whether you're an author, speaker, or coach—and how to evaluate the first three quarters of the year in areas like finances and marketing.

In this bonus episode I celebrate 17 years in business by sharing the five greatest needs for business success that I've learned throughout my journey. Reflecting on my experiences, I cover the importance of having a business coach, staying accountable, creating a clear marketing plan, implementing systems, and surrounding yourself with like-minded individuals. Whether you’re in your first or seventeenth year of business, these practical insights will inspire and guide you on your entrepreneurial journey. Tune in for an encouraging and valuable discussion!

In this episode of the Christian Business Advantage Podcast, host we wrap up the series on the powerful concept of the 12 Week Year. Joined by my friend Trisha, we share the real-life results we’ve achieved by breaking down big goals into manageable 12-week sprints. From launching a virtual summit to staying on track with business and personal milestones, we discuss how systems, accountability, and celebrating small wins can transform your approach to goal-setting. Tune in for practical insights, encouragement, and a reminder that "a dream is just a wish without a plan." Don't forget to grab a copy of The 12 Week Year by Brian P. Moran to start your journey to success!