Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty.

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Here’s a glance at what you’ll learn in this episode:

• What the top former FBI hostage negotiator says is the master secret to winning any negotiation
• A unique way to use behavior to create lasting change when almost nothing else seems to work
• What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion
• B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation
• The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn’t pay)
• A simple set of words you can add to your website to significantly increase your conversion rates
• What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want
• What the smartest people in the world do to know who to listen to and who to learn from
• Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection
• The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization’s goals
• The neuroscience behind "feeling heard" that the top hostage negotiators in the world know
• Chris, Dr. Cialdini, and B.J. give their thoughts about AI’s impact on behavior, influence, and negotiation
• What to do when someone violates your core values (and how to know when to let go of a relationship)
• One of the richest people in the world says THIS is important to focus on when growing a business
• Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture
• The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success