Dan Uyemura, Founder of PushPress joins Jeff and Mikki to discuss a myriad of topics from how fear of failure can be a real motivator, Glee Club and the positive outcomes of challenges, Staying humble, having true empathy and how a Coaches impact can be lifelong for youth. We discuss the similarities and differences in Adult and Youth Program needs, How actual human experience is still key for accurate data, and notably why PushPress is leading the way in SaaS for gyms with excellent products and strategies that help their customers (gyms) do their jobs helping their customers (members) to feel good about their experience.

Episode Highlights:

1:00 A focus on solving customer pain points.

3:54 Play History, A typical day after school.

5:26 Fear of Failure as a motivator.

9:00 Resilience from a bad experience "...can be so defining".

10:52 Resilience from choices, belief in humanity and empathy.

12:39 "Do the right thing every day".

14:09 How transparency enhances the culture at PushPress.

16:03 Be humble, admit when you're wrong.

17:31 Remember how tough youth culture can be, how empathy can provide a safe place

20:15 For youth, a Coaches impact can be lifelong. The importance of "they showed up for me".

22:35 How PushPress helps gyms do their job

24:46 Making the customer experience memorable "I love Coach Dan" and manufacturing for the desired outcome.

27:18 Thinking of a youth program as a business.

28:50 In business, work on one thing and fix it, which may break something else, fix it.

31:14 Parents want their children to reach full potential.

33:07 Challenges are motivating.

36:22 Data in a holistic gym setting to define who is successful and why, it can corroborate, improve and refine the human experience.

39:40 Data concerns include bias, skewing of definitions and more. We still need both data and actual human experience.

46:21 New PushPress tools.

49:05. How we look at problems and creating solutions that are as aotomatable as possible.

51:33 The Question no one has ever asked.

Links & Hashtags

www.pushpress.com

www.thebrandxmethod.com

Brand X® Kids & Teen Programming now on PushPress Train

PushPress website: PushPress.com

The PushPress Podcast: https://www.pushpress.com/podcast

Dan's LinkedIn: www.linkedin.com/in/danuyemura/

Dan's Instagram: @danielsan

#Gymmanagementsoftware

#PushPress

#SaaS

#YouthAthleticDevelopment

#YouthFitnessBusiness

#YouthPrograms

Keegan and Jeff share effective systems for appropriate Intensity when training Youth. They talk about what is ineffective, effective, dose response evaluation and the vast difference between training for health and longevity and training for competition.

Episode Highlights:

1:58 Defining What is effective

2:42 Dose and Volume- Using speed, reps and load for positive effect.

4:04 Health & intensity, balancing goals, recovery and fun.

6:09 Effective Youth models differ from Adult models.

7:35 Leverage High Skill Low Skill pairings.

8:48 Evaluating Sport- Seasons, Cycles and stressors.

10:50 The goal is to boost performance in their Sport of choice.

11:19 Coach Movement rather than Cheerlead Intensity.

11:50 Know your athlete with planned facetime and interaction.

13:35 The whole goal is to make training gains while still recoverable to be effective.

15:24 What is the appropriate age to sprinkle intensity into training?

17:16 Training for Health vs. Training for Competition, redlining carries risk.

17:55 Training for Health and Longevity should be and look different.

Links and Hashtags

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

https://www.linkedin.com/in/mikki-lee-martin

https://www.linkedin.com/in/jeff-martin

#intensityinyouthfitness

#sportperformance

#youthsportperformance

#effectiveyouthstrengthandconditioning

#teenfitness

#youthdevelopmentprograms

#youthfunctionalfitness

#gyms

#sportsfacilities

#youthtraining

#boutiquegyms

#wellnessbusiness

#youthhealth

Mikki and Jeff host Farran Mackay to discuss her unique and client centric approach to creating success for gyms, coaches and clients.

Sustainability is the goal through optimal member experience planning.

Episode Highlights:

1:32 Teaching through love of Sport

2:43 Researching long term changes for positive practices in teachers

4:32 "Unless you can support the person in front of you to take the next steps in their growth, whatever it is then it doesn't matter what the content is"

5:41 Strategies for accountability

8:34 Templates only go so far

9:50 Choices based on the right information

11:50 Understanding why members are there in that moment

13:14 Create space to connect

15:30 The old way and the new way, generational change

17:05 You don't have to muddle through, get a mentor

22:14 What is meant by "just be better"?

24:11 Expansion of member analysis is leaning into healthspan and innovation

27:16 Development of expanded measures and benchmarks beyond the rehab model to an opportunity model

33:38 All investments have time horizons

37:40 Developing a human takes at least 18 years

45:38 Defining explicitly exceptional member experiences

46:15. Considering development path for trainers and coaches as integral

48:06. Putting yourself in the shoes of every type of customer

50:43 Farran: What question have you never been asked on a podcast, that you would like asked?

Links and Hashtags

https://www.virtuouscoach.nl/

https://www.instagram.com/virtuous.coach.development/

https://nl.linkedin.com/in/farran-mackay

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

https://www.linkedin.com/in/mikki-lee-martin

https://www.linkedin.com/in/jeff-martin

#fitnesscustomerexperience

#customerexperience

#youthdevelopmentprograms

#youthfunctionalfitness

#gyms

#sportsfacilities

#youthtraining

#boutiquegyms

#wellnessbusiness

#youthhealth

Jeff and Mikki talk with Stephen Kinsella of FSM Youth (Bray Ireland) about his recent project and ebook "The Edge" and the why behind helping this generation through adversity.

Episode Highlights:

2:36 The Youth Mindset angle and asking the right questions

3:56 "The Edge"- 9 Lessons and exercising the mind

7:13 Post adversity discussion and moving to "What are we going to do about it now"

9:32 The gym as a safe environment, delayed gratification and perseverance

13:54 Trust and great coaches

16:05 Outdoor Challenges and teens excelling

25:50 Brand X®, Psycho-Social Gaps defined alongside Movement Gaps

30:03 Allowing adversity

35:25 "It all comes back to getting them to lift weights"

36:18 Other projects "The Youth Coach Summit"

41:25 The 1 Question..."Stephan, Why is it so important to you to help impact Kids?"

Links and Hashtags

https://thebrandxmethod.com/

https://www.instagram.com/fsm_youths/

https://www.instagram.com/theacn.app/

2025 Youth Coaching Summit 2025

https://fsmbray.ie/kids-program/

#YouthMentalHealth

#YouthResilience

#YouthAthleticDevelopment

#YouthStrength&Conditioning

#YouthFitness

Jen Broxterman, who metaphorically is "the joyful food in your nutrition education menu" talks with Jeff and Mikki about how to build a healthy plate, how that works with youth, as well as addressing the sweet treats culture in schools and organizations as both reward and celebration- how much should we actually focus on that?

Episode Highlights:

1:30 50% Vegetables, 25% Protein, 25% Carbohydrates and how to communicate individualizing to level of activity

5:06 Reviewing the Division Of Responsibility for parents & kids

8:00 Relative needs discussions with Teens and Tweens

9:16 Matching plates to output

11:19 The Quality of the gas and the distance you'll need to go

12:56 Advice on Sweet Treats Rewards culture

17:00 Banned things get elevated in kid's minds, Food should be joyful

18:06 "As you know better, do better"

Hashtags & Links

#youthfitness

#youthathleticdevelopment

#youthperformance

#JeffMartin

#MikkiMartin

#TheBrandXMethod

#TheYouthFitnessPodcast

#TheAthleteCoachNetwork

#ProsperNutrition

#JenBroxterman

https://www.prospernutritioncoaching.com/freebies

https://thebrandxmethod.thinkific.com/collections

https://linktr.ee/theacn.app

Physical Education, Inspiring motivation through standards. Keegan and Connor Martin discuss the starting point, we can't expect goal setting much less goal attainment without a destination.

Episode Highlights:

1:41 From JFK and a base level of health to the ability to skip or sit out Physical education

5:07 In the early 2000's there were assessments, but no goals were shared with students.

5:32 How the standards to goals to motivation process has been muddied

12:18 Students dont need to have results published, but they do need to be given a standard- a destination to set goals

and motivate the pursuit of those goals.

Connor and Keegan Martin discuss the many changes in Youth Fitness over their lifetimes, from perceived exertion to wearables and contactless training.

Their experiences and what training looks like now for young athletes.

Episode Highlights:

2:23 When we were kids, in our training all we really knew was "Go Hard and Go Fast".

3:29 As things evolved, integrating strength with high intensity, adding high skill gymnastics, hypertrophy.

4:41 The huge shift from perceived exertion to data at your fingertips, the development of technology and new training tools.

6:35 Data- Google Spreadsheets to Training Platforms, Gen Z depends on tech for basic communication.

8:27 Technology is integrated with the human experience for Gen Z.

9:03 Landscape & Access, from landlines, dialup and computer rooms, it's wildly different now.

11:07 Wearables, Biometrics, Self-Perception and Physiology and how they inform coaching feedback.

11:26 Enhancing Coaches input with wearables.

14:46 Physicality, convenience, luxury and the enduring challenges in the gym environment.

17:15 Balancing perceived exertion and biometrics, keeping "the foot on the gas".

21:09 Humans advance through the use of new tools.

23:06 With Gen Z Technology can be the entry point to reach kids that otherwise would not engage.

26.38 Utilize the tools, Embrace the Changes, Track the Data

Find the Brand X® Store here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

#fitnessgenz

#fitnessmillennials

#perspectivesonyouthfitness

#youthathletics

#theyouthfitnesspodcast

#youthsport

#functionalfitnessyouth

#thebrandxmethod

#theyouthfitnesspodcast

#BrandXYouthProgramming

#theathletecoachnetwork

#jeffandmikkimartin

https://www.instagram.com/theacn.app/

In Part 1 of 2 U18 podcasts, Mikki & Jeff discuss Brand X® Youth Barbell Prep, and how it fits into a Youth Strength Training Program. How teaching use of the Barbell to younger kids in a safe, engaging, developmentally appropriate environment while leveraging Play created motivation and State and National records.

Show Notes & Highlights:

1. 1:20 What is it and Why is it offered?

2. 2:57 Developmentally appropriate Goals & Methods

3. 4:35 Who is it for? Age, focus, competency

4. 7:37 Psycho-Social considerations, Safety protocols, set up, retention and success

5. 11:30 What does a day in Barbell Prep Class look like?

6. 12:54 Loaded Play

7. 15:07 Competitions, Events and Records

Find Brand X® Training here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

#USAPowerliftingKids

#YouthBarbellTraining

#YouthPowerLifting

#BarbellSafetyYouth

#youthathletics

#theyouthfitnesspodcast

#youthsport

#functionalfitnessyouth

#thebrandxmethod

#theyouthfitnesspodcast

#BrandXYouthProgramming

#theathletecoachnetwork

#jeffandmikkimartin

https://www.instagram.com/theacn.app/