The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:11:56 Content Spotlights

ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/

PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/

00:26:54 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:34:13 Marketing Tech and Apps

ROGER: It’s all about summer travelling...

Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html

Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/

PASCAL: It’s all about updates from our favourite platforms:

Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download

Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog

00:43:37 Film Marketing

THE DAY AFTER TOMORROW (2004)

Director: Roland Emmerich

Writers: Roland Emmerich, Jeffrey Nachmanoff

Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm

Music by: Harald...