Almost doesn't get you there. Plan. Commit. Execute. That's what winners do. That's what works. Do your thinking before you nod your head. Do your thinking in training. Be ready to win when you nod your head. Hope isn't a sustainable option at that point. If you wanna be rank, Think Rank - and know when to quit thinking and trust your training. That's rank. Think Rank.

In a world of real-time demands, artificial intelligence and instant gratification attention spans, Marty Byrd is a refreshing renaissance cowboy who's honed his skills in the professional bull riding arenas of North America and transferred his passion therein to making world class equipment and tools for world class competitors across the globe. You'll never hear him say that, but his work speaks for itself. A true comeback competitor in all arenas of life, Marty Byrd is the definition of humble, hard working and handy by anyone's standards. Rank in the arena and rank in life - that's Marty Byrd. Think Rank.

There is no wiggle room when it comes to the laws of the universe. We didn't make them. We can't change them. We sure struggle when we don't follow them, even when we thought what we knew to do was the right thing. . No matter what we've learned, we can re-learn. Accept change. Welcome it. You don't lose unless you give up on yourself. That's rank. Think Rank.

Do you ever look in the mirror to see who's limiting you today? Maybe it's time to align your abilities with your possibilities, to acknowledge your fears and adventure on. The opposite of fear is peace. It's not as far away as you may think. Peace is rank. Think Rank.

The only thing that lies between you and greatness is you. You don't get better in a comfort zone. Who do you wanna be? Who do you wanna beat? Why are you practicing? What are you practicing? What are you giving up for greatness? Question yourself. Demand more of yourself. Love the journey. That's rank. Think Rank.

Thought and thinking. Noun and verb. Success and setback. They're all related. They're not opposites. Knowing the subtle differences can help you make huge, lasting changes in your everyday outcomes. It can make your long range results better than you ever expected. Really. That's rank. Think Rank.

Greatness takes time. Greatness stands the test of time. Greatness is a process. Getting better on the way to greatness is possible for each of us if we choose the process.

Believe that you have the ability to choose. You can. That's rank. Think Rank.

Bad days. We've all got 'em. Or do we? Bad is a description. It's a choice. When things aren't going in our favor, maybe it's time to say "Now we got us a game!" And then get excited about the inluence we can have on the rest of our day via our mindset. That's what true professionals do to stay successful. That's what we can all learn to do to get better. That's rank. Think Rank.