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Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process.

We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey Map, and the Loyalty Loop. Through real examples and practical tips, you'll learn how to identify where visitors might get stuck and how to guide them smoothly toward becoming happy customers.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/69
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Want to test how well your website works for visitors without breaking the bank? In this actionable episode of ThinkInsideTheSquare, Squarespace expert Becca Harpain reveals three budget-friendly strategies for gathering valuable user experience feedback. Whether you're launching a new site or updating an existing one, these actionable techniques will help you understand exactly how visitors interact with your content, navigation, and calls-to-action.

Discover how to leverage your existing resources - from social media followers to email subscribers - to get honest, actionable feedback that can transform your website's effectiveness. Perfect for entrepreneurs and creators who want to ensure their website truly serves their audience's needs without breaking the bank. 🎯

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/68
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

The holiday season is right around the corner, and if you're running an online store, you might be wondering how to prepare for the rush! In this episode, I'm thrilled to welcome Kristine Neil, a Squarespace and Shopify e-commerce expert.

We dive into practical strategies for holiday preparation, bust some common Squarespace e-commerce myths, and share genius tips for writing product descriptions that actually convert.

Whether you're just starting your holiday prep or haven't even thought about it yet, Kristine's advice about leveraging user-generated content, optimizing product pages, and managing holiday-related stress will help you make the most of this busy season.

Plus, she shares a brilliant "5 senses" approach to product descriptions that you'll want to implement right away!

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/67
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Ever had one of those moments where something that feels like a total disaster actually turns into an opportunity? That's exactly what happened when my website traffic dropped 82% overnight. But here's the wild part - it led me to discover something that's completely changing how we think about content online.

in this episode of ThinkInsideTheSquare, I;m talking about the future of content creator. Why Google is becoming the new Yellow Pages (yep, you read that right!), why that's actually incredible news for real experts like you, and how something I call 'AI Optimization' is about to change everything we thought we knew about creating content online.

Plus, AI expert Phil Pallen drops by with a game-changing tip about getting accurate answers from AI tools. Trust me - this is one episode you don't want to miss!

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Ever stared at your digital products wondering if you're pricing them all wrong? Trust me, I've been there! As someone who's given away tons of free content over the years, I know how tricky it can be to put a price tag on your expertise. In today's episode, I'm pulling back the curtain on three powerful psychological pricing principles that completely changed how I price my own products.

Whether you're selling courses, templates, or digital downloads, these strategies will help you price with confidence while keeping your offers accessible.

We'll dive into the famous 99-cent effect (and why it sometimes backfires), explore the clever decoy effect, and discover how anchoring can transform your pricing strategy. Get ready to finally feel confident about your pricing!

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/65
🎧 Past episodes: https://insidethesquare.co/podcast

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

In this episode of Think Inside the Square, you'll learn how to create and sell your very own digital product. From identifying your best idea to launching it into the world, I'm covering it all. And guess what? You might already have the perfect product sitting right under your nose!

This isn't some "how to get rich quick" concept here. I'm sharing what I've learned as an online business owner who has sold thousands of digital products to a very niche market.

Whether you're a seasoned entrepreneur or just starting out, get ready for some game-changing tips that'll help you turn your expertise into a profitable product.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/64
🎧 Past episodes: https://insidethesquare.co/podcast

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Ever wished you could make your website launch as exciting for your audience as it is for you? In this week's episode of Think Inside the Square, I'm taking you behind the scenes to tell you how I turned the InsideTheSquare.co website relaunch into a virtual party that had thousands of visitors exploring every corner of my new site.

You'll learn:

• How to create buzz with exclusive access
• Creative ideas for virtual "party favors"
• Tips for managing unexpected success
• Ways to gather priceless user feedback

Whether you're planning a launch or just looking for fresh marketing ideas, this episode is packed with strategies you can start using today.

Here are some chapters in case you want to jump ahead:
00:50 Planning the Virtual Launch Party
01:39 Creating Exclusive Access
02:53 Engaging with Party Favors
04:53 Launch Day Challenges and Lessons
07:23 Digital Party Favors and Audience Interaction
11:04 Key Takeaways for a Successful Launch
12:59 Final Thoughts and Encouragement

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/63
🎧 Past episodes: https://insidethesquare.co/podcast

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Becca here with a candid and heartfelt episode about facing unexpected hurdles in the online business world.

In this episode, I'm opening up about:
• A major setback that hit my business (spoiler: it involves Google 😱)
• How I'm bouncing back and reimagining Inside the Square
• The launch of my brand new websites (yes, plural!)
• An invitation to join me on this exciting new journey

🌟 Big News: Check out my new homes on the web!
• For all things Squarespace: https://tutorials.squarespace.com
• For business strategy & more: https://InsideTheSquare.co

💬 I'd love to hear from you! Have you ever faced a major business challenge? How did you overcome it? Share your story with me on IG: @thinkinsidethesquare

🔔 Don't forget to subscribe to this podcast so you can follow along as I navigate this new chapter. Your support means the world to me!

Remember, it's not about how many times we get knocked down, but how many times we get back up. Let's keep creating, growing, and having fun with our online adventures together! 💪✨

#SquarespaceWebsites #OnlineBusinessTips #EntrepreneurJourney #DigitalResilience

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast