In this episode, I sat down with marketing powerhouse Kate Perkovic for a conversation packed with insights on authenticity in branding, smart pricing strategies, and finding that sweet spot between automation and personal connection. We dig into niche vs. anti-niche marketing, how to align your business with your personal values, and the unique challenges that female entrepreneurs often face in the industry.

Kate and I also get into the balance of batching content for consistency versus staying spontaneous, why sales calls can sometimes build deeper connections than DMs, and how to use AI as a support tool without sacrificing human creativity.

This episode is all about building strong, meaningful relationships in business and making choices that truly reflect who you are and what you stand for:

• Keep your branding authentic to build genuine connections.
• Limit automation in messaging to keep personal connections strong.
• Prioritize relationship-building for long-term business success.
• Embrace flexibility in strategies to create more growth opportunities.
• Practice compassionate objection handling to strengthen client trust.
• View entrepreneurship as a journey of growth, learning, and adaptability.

To learn more from Kate, follow her on Instagram and stay connected with her amazing insights.

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We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!

Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)

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We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships.

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Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

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Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.

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What do we talk about in this episode?

00:00 Episode Overview
00:32 Debate on Pricing Strategies
01:55 In-Person Podcast Experience
02:50 Guest Introduction: Kate Perkovic
03:50 Soulful Scaling Retreat Recap
15:19 Curated Branding vs. Raw and Casual
22:19 Automated vs. Manual Messaging
28:59 Niche vs. Anti-Niche Debate
32:14 F45 Case Study and Broader Implications
32:38 The Diverse Workout Room
33:02 The F45 Workout Model
34:13 Understanding Your Niche
35:05 Marketing to Different Audiences
36:09 Batching vs. Real-Time Content Creation
41:21 Sales Calls vs. Closing in DMs
47:52 The Role of AI in Business
54:47 Women's Business vs. Men's Business
01:01:18 Challenges for Female Entrepreneurs
01:04:57 Understanding Empathy in Business
01:05:18 Female Entrepreneurs and Support Systems
01:05:55 Nuances of Gender Perspectives
01:06:30 The Importance of Empathy in Coaching
01:07:24 Objection Handling in Sales
01:07:52 Personal Experiences with High-Pressure Sales
01:09:41 Empowering Clients Through Objection Handling
01:12:46 Balancing Sales Tactics and Client Relationships