• Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5

  • 2024/09/18
  • 再生時間： 31 分
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Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5

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  • Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book.

    We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about consumer behavior. David emphasises the need to see consumers as real people and not just data points, sharing stories about Starbucks and Disney to make his point.

    He also introduced a fascinating concept from football called 'expected goals' to explain how businesses should measure success. This episode was packed with valuable insights and entertaining moments!

    For all episodes see here:

    Multichannel Success Podcast Season 4
    続きを読む 一部表示
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あらすじ・解説

Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book.

We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about consumer behavior. David emphasises the need to see consumers as real people and not just data points, sharing stories about Starbucks and Disney to make his point.

He also introduced a fascinating concept from football called 'expected goals' to explain how businesses should measure success. This episode was packed with valuable insights and entertaining moments!

For all episodes see here:

Multichannel Success Podcast Season 4
マネジメント マーケティング 経済学
続きを読む 一部表示

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