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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations.

Key Takeaways:

• Differentiate between cash partnerships and contra (product/service exchange) partnerships.
• How makeup artists, can benefit immensely from strategic partnerships.
• Building genuine relationships with potential partners is crucial.
• Focus outreach efforts on quality engagement rather than just follower counts.
• Clearly outline expectations when receiving products from brands to avoid misunderstandings.
• Transparency and clear communication are key to successful partnerships.
• High-quality, creative content can significantly enhance the value of partnerships.
• Understand your own business objectives and goals before entering partnerships.
• Research potential partners thoroughly to make informed decisions.
  
  

Discussion Highlights:

• Practical strategies for small businesses to leverage partnerships.
• Importance of building genuine relationships and clear communication in partnerships.
• How creative content creation can boost partnership value.
• Tips on aligning business objectives with partnership efforts.

Actionable Tips:

• Start with clear goals for what you want to achieve from partnerships.
• Be transparent and communicate your expectations clearly.
• Focus on creating high-quality content that reflects your brand and engages your audience.
• Build genuine relationships with potential partners, prioritizing engagement over follower count.
• Always research potential partners to ensure value alignment.
  
  

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