Join Samuel Ajala as he interviews Greg Donnelly, co-founder of SoSquared, a pioneering influencer marketing platform, on 'Finance for Founders.'. Greg shares his journey from launching Portugal's first supermarket comparison site to building a thriving influencer marketplace with over 3,500 influencers and partnerships with major companies like Meta and TikTok. The discussion covers essential topics such as startup funding, scaling challenges, remote work dynamics, and key strategies for effective cash flow management. Insights include creating an MVP, securing seed funding, leveraging networking, scaling operations, and utilising advanced analytics and API integrations. Learn about the upcoming SaaS platform aimed at democratising influencer marketing for small and medium businesses, featuring a freemium model and educational elements. Greg emphasises persistence, user feedback, and the importance of networking, offering a comprehensive look at building and scaling a successful startup.

00:00 Introduction and Guest Welcome
01:32 Quick Fire Questions with Greg Donnelly
14:05 Deep Dive into SoulSquared
17:13 The SaaS Model and Future Plans
19:58 Founding Story and Early Challenges
28:43 Securing Funding and Investor Relations
34:48 Resource Allocation Strategies
38:15 First Big Client Acquisition
39:30 Cashflow and Operational Challenges
44:54 Remote vs. In-Office Work
48:57 Key Performance Indicators (KPIs)
54:04 Future Plans and Expansion
01:00:05 Competitors and Market Position
01:04:01 Conclusion and Final Thoughts

SoSquared Website:
https://sosquared.com/

Greg Donnelly Linkedin Page:
https://www.linkedin.com/in/gregdonnelly/

Spotify:
https://open.spotify.com/episode/1nwQIIGnFbcFxwMOqNQS6m?si=LTHNLJYKSOmJxcM457BRZg

Apple podcast:
https://podcasts.apple.com/gb/podcast/finance-for-founders-with-samuel-ajala/id1754190164?i=1000674423955

YouTube:
https://youtu.be/w2Aek_cNcOg?si=wwkFWalzIhRHlP7b