Chris Inman is the Founder of I.D.E.A. Cleveland, a leading video marketing agency dedicated to helping small businesses transform their marketing strategies through impactful video content. Starting his career in sports broadcasting, Chris shifted his focus to corporate video before realizing the untapped potential of video marketing for small businesses. As a thought leader and content strategist, he is passionate about educating businesses on the power of video and simplifying marketing for companies of all sizes.

In a world dominated by digital content, video marketing emerges as a powerful yet underutilized strategy for entrepreneurs. So how can small businesses leverage video effectively without hefty budgets or extensive resources?

From strategic content planning to viewer retention strategies, content strategist Chris Inman shares how his agency crafts strategic video content that speaks directly to ideal clients. He highlights key strategies like the importance of tailored content, optimizing post frequency, and using analytics to guide content decisions. By addressing common hurdles such as budget constraints and content creation, Chris simplifies the video marketing process, debunking the myth that you need a high-end setup to create engaging videos. His approach involves creating engaging content plans that not only drive audience engagement but also deliver a significant return on investment, even on modest budgets.

In this episode of Alpha Bytes, Alex Zinni chats with Chris Inman, Founder of I.D.E.A. Cleveland, about harnessing the full potential of video to reach business goals. Chris delves into the value of understanding your audience, crafting compelling narratives, and repurposing content across multiple platforms for maximum exposure. He also provides insights on building a personal brand and using data analytics to refine content strategies.