Transformation. It’s a buzzword that’s been overhyped and misused to the point of meaninglessness. In this episode, Erica and Erin dive into the fallout of selling the “transformational” dream in coaching, marketing, and self-development.

They break down how the promise of overnight change leads to unrealistic expectations, burnout, and shame. From Joseph Campbell’s Hero’s Journey to Tony Robbins’ high-ticket events, “transformation” has become the ultimate sales pitch…one that’s setting everyone up for disappointment.

Authenticity is the hill everyone wants to die on; until it gets awkward. In this episode, Erin and Erica take a scalpel to the overused advice to “just be authentic.” They dig into why this well-meaning mantra is often misleading, unpack the social and professional landmines of being real, and introduce a far more useful approach: being authent-ish.

Along the way, they break down the paradox of authenticity and the different ways authenticity can go hilariously (or painfully) wrong. Expect also: Some light Gwen Stefani discourse and at least one moment of existential crisis.

Gary Vee told us to document, don’t create—but is that really the move in 2025?

In this episode of Trash Talk, we break down why this advice led to an era of oversharing, redundant content, and a whole lot of noise. Not everything needs to be documented, and not every “authentic” moment serves your brand. So how do you create content that actually means something?

We’re talking about the death of the “just post more” era, the rise of thoughtful branding, and how to turn your documentation into something that connects and converts—without looking like a hot mess.

Shall we?