In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to turning your podcast into a content machine. Learn how to repurpose your episodes into multiple formats like blogs, video clips, audiograms, and LinkedIn articles to maximize audience reach and engagement.

They discuss the power of macro and micro content strategies inspired by Gary Vaynerchuk’s method, the importance of SEO-driven content cycles, and using AI tools like Otter.ai and ChatGPT to streamline your workflow.

Discover actionable tips to grow your podcast audience, enhance discoverability, and establish expert authority on platforms like YouTube Shorts, TikTok, and LinkedIn. This episode is packed with insights to fuel your podcasting journey and turn every episode into a multi-platform success story.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to repurpose your podcast into multiple content formats.

• The difference between macro and micro content strategies.

• Using short-form content for discoverability and authority building.

• Tools and AI platforms to streamline content creation.

• The importance of video content for online traffic growth.

• Strategies for creating a circular content cycle to engage audiences across platforms.

Key Takeaways:

1. Maximise Content Output: Repurpose one podcast episode into multiple content types, including video clips, audiograms, and blogs.

2. Content Distribution: Leverage short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better discoverability.

3. AI for Efficiency: Use tools like Otter.ai for transcription and ChatGPT for content refinement to save time and enhance output quality.

4. Video Is King: Capture video content even for audio podcasts to create versatile promotional materials.

5. Circular Content Cycle: Redirect your audience between platforms, increasing engagement and building a strong content ecosystem.

Recommended Tools & Resources:

• Otter.ai: Transcribe podcasts for blogs and articles.

• ChatGPT: Generate blogs, LinkedIn articles, and social media posts from podcast transcripts.

• Gary Vaynerchuk’s Content Deck: Learn how to turn one piece of content into 67.

• Canva: Design social media graphics and audiograms.

• LinkedIn Articles: Build authority and thought leadership.

• YouTube Shorts & TikTok: Platforms for short-form content discoverability.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast content machine, repurpose podcast episodes, maximize podcast reach, podcast marketing strategies, short-form content for podcasts, podcast promotion tips, AI for podcasters, podcast repurposing tools, LinkedIn for podcasters, TikTok for podcast growth