When the world stopped getting its stuff, why did supply chain suddenly matter?

In this episode, Peter Winick speaks with Kerim Kfuri, global entrepreneur, author of "Supply Chain Ups and Downs," and CEO of Atlas Network. Kerim reveals why he stepped into thought leadership—especially when his industry became the center of public attention overnight.

Kerim discusses how the COVID-19 pandemic exposed significant gaps and misunderstandings about supply chain processes. He shares insights into why investing in thought leadership provided not just visibility but also credibility, distinguishing his company from competitors who focused solely on price.

Learn how Kerim leveraged his expertise to educate and inform, turning a complicated topic into accessible knowledge. He explains how thought leadership helped him open doors, win larger clients, and attract top talent. Kerim also shares practical advice for businesses aiming to use thought leadership strategically, emphasizing patience, clear metrics, and the power of investing in yourself and your business.

Are you ready to turn your expertise into your greatest competitive advantage?

Three Key Takeaways:

• Thought leadership is a powerful differentiator. It helps smaller companies compete against larger players by showcasing unique expertise and credibility.

• Education builds trust. By making complex topics like supply chain more understandable, you position yourself as a go-to authority in your field.

• ROI takes time. Thought leadership isn't a quick win—it's a long-term investment that pays off through visibility, client acquisition, and talent attraction.

If you found Kerim Kfuri's insights on leveraging thought leadership to elevate brand credibility and attract top clients compelling, you'll appreciate Episode 23 of the Leveraging Thought Leadership podcast, featuring Erica Dhawan. Erica, a leading authority on 21st-century collaboration and CEO of Cotential, discusses model building, content development, and business growth. She shares how she developed assessment tools with a data-driven mindset and translated that data into targeted sales strategies. Both episodes highlight the transformative power of thought leadership in distinguishing a brand and driving business success