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In this episode of Company Breakdowns, we're publishing an episode from CJ Gustafson's “Run the Numbers” podcast, where he interviews Lee Kirkpatrick, former CFO of Twilio who was at the helm during their highly publicized 2016 IPO. Get an exclusive look inside Twilio's IPO journey, the strategy behind their IPO, and discover the key elements for building a tech company that led to their market dominance. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj Subscribe to this season of Company Breakdowns for analysis of Reddit, Databricks, and more! Subscribe to Company Breakdowns' newsletter: https://company-breakdowns.beehiiv.com/ Company Breakdowns is a part of the Turpentine podcast network. Learn more: www.turpentine.co -- RECOMMENDED PODCAST: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast -- SPONSOR: The tech world turns to the Brave browser for a private ad platform that respects user privacy. Brave Ads offers first-party targeting, and it’s been cookieless since day one. Join the future of advertising at https://brave.com/ads. Mention “Turpentine” when signing up for a 25% discount on your first campaign. -- LINKS: Twilio: https://www.twilio.com/en-us Run the Numbers podcast: YouTube: https://www.youtube.com/channel/UCv8fsAhOJKLDxyx2lkNS_Og Spotify: https://open.spotify.com/show/0zQCkklNnVgMD364kCW5SV Apple: https://podcasts.apple.com/us/podcast/run-the-numbers/id1723787140 -- FOLLOW ON X: @eriktorenberg (Erik) @LeeKirkpatrick @turpentinemedia (Turpentine) -- TIMESTAMPS: (00:00) Intro (00:18) Behind Twilio's IPO with Lee Kirkpatrick (02:11) The Journey to Twilio's IPO: Preparation and Strategy (03:42) Twilio's Unique Business Model and Market Position (05:52) Navigating the IPO Process: Challenges and Strategies (09:11) The Big Day: Twilio Goes Public Amidst Brexit Vote (15:05) Post-IPO Reflections: Pricing, Branding, and Investor Relations (19:01) Sponsor: Brave (20:03) Choosing the Right Bankers and Building Investor Relationships (23:53) The Reality of IPO Roadshows and Investor Behavior (25:12) Inside the Intense 8-Day IPO Roadshow Journey (30:16) Mastering the Earnings Call as a Public Company CFO (36:30) The Qualities That Distinguish a Great CFO (37:49) Learning from Mistakes: A CFO's Reflections (41:20) The Craziest Expense Report Story (42:51) Wrap