Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Amplitude
• Amplitude Academy
• Amplitude Community
• Check out their Plus Plan
• Read more about their Startup Program
• Follow Franciska on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• ANML — Doug’s company
• Awwwards
• Follow ANML on Instagram and LinkedIn
• Follow Doug on Instagram

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Data Discrepancies in Marketing Sources
• Snowplow, Segment – data platforms
• Decoding Marketing Mix Modeling: A Complete Guide
• GeoLift, Holdout – types of tests
• Measuring the ROI of Email with Claudiu Murariu
• The consequences of privacy features and regulations for consumers
• 021 Newsletter
• Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• The Experience Book – a book by Adam Scott and Dave Waddell
• Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
• Start With Why – a book by Simon Sinek
• Visit FreeState's website

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Geeks & Experts
• Help a B2B Writer, Source of Sources (formerly HARO)
• Survey-based Research Projects with Becky Lawlor
• Follow Sneha on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Plain
• Mintlify
• Follow Plain on Twitter and LinkedIn
• Follow Simon on Twitter and LinkedIn

This episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours.

Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at lottiefiles.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Boxcar Agency
• Copyhackers
• Proven Ideas for A/B Testing with Sahil Patel
• JTBD for User Onboarding with Ramli John
• Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
• The Copywriting Formula: Features — Advantages — Benefits (FAB)
• Demand Side Sales – a book by Bob Moesta
• Get Boxcar Agency’s free resources for BDTP listeners
• Follow Carolyn on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Design That Scales — Dan’s new book
• Design System University
• Episode 258: Data-driven Design Systems with Berk Çebi
• Omlet.dev
• Zeroheight, Supernova, Knapsack — modern tools for design systems
• Check out Dan’s website
• Sign up for Dan’s newsletter
• Follow Design System University on Twitter and LinkedIn
• Follow Dan on Twitter and Instagram
• Get Dan’s book

This episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at penpot.app.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.