• BDTP. Storytelling in SaaS with Stephen Steers
    2024/11/22

    Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes
    • Superpower Storytelling – Stephen’s book
    • PR Strategies for Founders with Sneha Saigal
    • Get Stephen’s resources for podcast listeners
    • Follow Stephen on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    39 分
  • Episode 288: User-centered Decision-making with Jason Giles
    2024/11/08

    How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes
    • UserTesting
    • Connect with Jason on LinkedIn

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    • Work in sync with your team on one canvas
    • Reuse templates, widgets and sections across sites
    • Create a client kit for seamless handovers
    • And leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    39 分
  • BDTP. Managing Priorities with Harry Max
    2024/10/18

    Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes
    • Managing Priorities – Harry’s book
    • The Eisenhower Matrix
    • RICE, ICE – scoring models for prioritization
    • Prune the Product Tree Method
    • Innovation Games – a book by Luke Hohmann
    • Analytic Hierarchy Process
    • The Max Priorities Pyramid
    • Thinking in Bets – a book by Amy Duke
    • How I Master Productivity with the “Mise en Place” Method
    • Follow Harry on LinkedIn
    • Visit Harry’s website

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    37 分
  • Episode 287: Career Growth for Individual Contributors with Cliff Seal
    2024/10/04

    What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes
    • Salesforce
    • Episode 260: Managing the Design Process with Paul Boag
    • Chesterton’s Fence
    • Watch Cliff’s talk on design feedback
    • Follow Cliff on Twitter and LinkedIn
    • Visit Cliff’s website

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    • Work in sync with your team on one canvas
    • Reuse templates, widgets and sections across sites
    • Create a client kit for seamless handovers
    • And leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    46 分
  • BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
    2024/09/20

    Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes
    • Amplitude
    • Amplitude Academy
    • Amplitude Community
    • Check out their Plus Plan
    • Read more about their Startup Program
    • Follow Franciska on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    34 分
  • Episode 286: Experience-led Branding with Doug Hughmanick
    2024/09/06

    How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes
    • ANML — Doug’s company
    • Awwwards
    • Follow ANML on Instagram and LinkedIn
    • Follow Doug on Instagram

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    • Work in sync with your team on one canvas
    • Reuse templates, widgets and sections across sites
    • Create a client kit for seamless handovers
    • And leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    34 分
  • BDTP. Measuring Paid Media for SaaS with Barbara Galiza
    2024/08/16

    Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes
    • Data Discrepancies in Marketing Sources
    • Snowplow, Segment – data platforms
    • Decoding Marketing Mix Modeling: A Complete Guide
    • GeoLift, Holdout – types of tests
    • Measuring the ROI of Email with Claudiu Murariu
    • The consequences of privacy features and regulations for consumers
    • 021 Newsletter
    • Follow Barbara on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    36 分
  • Episode 285: Designing for Real-world Experiences with Dave Waddell
    2024/08/02

    How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes
    • The Experience Book – a book by Adam Scott and Dave Waddell
    • Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
    • Start With Why – a book by Simon Sinek
    • Visit FreeState's website

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    • Work in sync with your team on one canvas
    • Reuse templates, widgets and sections across sites
    • Create a client kit for seamless handovers
    • And leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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    42 分