On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and administrative procedures. She also founded ShipHero Fulfillment (LTV) in 2019, growing it to over $80M in revenue.

Why Magic Spoon?
Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically.
Magic Spoon: www.magicspoon.com

Research included these sources

• Magic Spoon: www.magicspoon.com/pages/our-story
• Wirecutter: www.nytimes.com/wirecutter/reviews/magic-spoon-cereal-review
• Yahoo Finance: www.finance.yahoo.com/news/siddhi-capital-raises-135m-invest-111718550.html?guccounter=1
• Crunchbase: www.crunchbase.com/organization/magic-spoon/company_financials
• Forbes: www.forbes.com/sites/daveknox/2023/05/10/how-magic-spoon-brought-innovation-to-the-breakfast-table
• Modern Retail: www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-months
• Food Institute: www.foodinstitute.com/focus/85-million-to-the-clearance-bin-is-magic-spoon-done
• Food Business News: ​​www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortar

Curated Technology List

• Segment: www.segment.com
• Malomo: www.gomalomo.com

Other Sites mentioned

• FTID Fraud: www.startops.network/media/startops-guide-to-ftid-fraud
• Offlimits: www.eatofflimits.com
• Allulose versus Monk Fruit: www.thebalancednutritionist.com/allulose-vs-monk-fruit/

Connect with Maggie:
www.shiphero.com
www.linkedin.com/in/maggiembarnett

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

On this episode of Unboxing Ecommerce, James and Jennifer order from Hugimals World with special guest, Christina Vanacore. Christina is a Certified Launch and Business Strategist, who provides launch strategy, identifies hidden opportunities for growth, and helps increase revenue and profits through strategic planning. She has covered everything from product development to marketing and sales strategies to help start and grow businesses and increase revenue and profits.

Why Hugimals?
Christina chose Hugimals because since their launch in 2022, they have seen tremendous success and have received incredible press and collaborations but at the time of choosing the brand was a DTC only brand which she personally finds intriquing.
Hugimals World: www.hugimalsworld.com

Research included these sources

• Hugimals World: www.hugimalsworld.com/pages/company
• Mojo Nation: www.mojo-nation.com/marina-khidekel-on-the-origins-of-her-award-winning-weighted-plush-range-hugimals
• Time Magazine: www.time.com/collection/best-inventions-2022/6228865/hugimals
• The Wie Suite: www.thewiesuite.com/post/marina-khidekel-founder-of-hugimals-on-how-to-launch-a-company

Curated Technology List

• Faire: www.faire.com
• Zigpoll: www.zigpoll.com

Other Sites mentioned

• Deep Touch Pressure: www.ncbi.nlm.nih.gov/pmc/articles/PMC5612681
• Benefits of Deep Touch Pressure: www.appliedbehavioranalysisedu.org/what-is-deep-pressure-stimulation
• Hugimals on QVC: www.youtube.com/watch?v=VK3OxTRcheY
• Joyful Heart Foundation: www.joyfulheartfoundation.org
• Ryder's unboxing experience study: https://www.ryder.com/en-us/insights/white-papers/e-comm/2024-ryder-e-commerce-consumer-study
• J2K Logistics: https://j2kfun-gistics.com

Connect with Christina:
www.theproductdoula.com
www.instagram.com/theproductdoula

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. She specializes in helping purpose-driven CEOs by implementing operational strategies that eliminate chaos, boost revenue, and empower leaders to innovate and thrive. Throughout her career, she has successfully distributed $3 billion in inventory across CPG and e-commerce, working with major retailers like Costco and Kroger.

Why Vida Bars?
Luisa chose Vida Bars because they offer a sustainable product, they are Latina owned, and she's been very impressed with their seamless e-commerce experience.
Vida Bars: www.thevidabars.com

Research included these sources

• Vida Bars: www.thevidabars.com/pages/about-us
• LinkedIn: www.linkedin.com/company/vidabars/about
• Made in OK: www.madeinoklahoma.net/producer/vida-bars
• Retail Boss: www.retailboss.co/interview-ana-nunez-founder-vida-bars

Curated Technology List

• Shopify: www.shopify.com
• Revenue Hunt: www.revenuehunt.com
• Wholesale Guerilla: www.apps.shopify.com/wholesale-gorilla
• Smile: www.smile.io
• Tolstoy: www.gotolstoy.com/ecommerce

Other Sites mentioned

• Biden-Harris Administration Cracking Down on De Minimis Shipments: https://www.whitehouse.gov/briefing-room/statements-releases/2024/09/13/fact-sheet-biden-harris-administration-announces-new-actions-to-protect-american-consumers-workers-and-businesses-by-cracking-down-on-de-minimis-shipments-with-unsafe-unfairly-traded-products/
• Lighthouse Score: https://developer.chrome.com/docs/lighthouse/performance/performance-scoring
• The Body Keeps the Score: https://en.wikipedia.org/wiki/The_Body_Keeps_the_Score
• Monique Benoit on Unboxing Ecommerce Ep 18
• Mary Wiegand on Unboxing Ecommerce Ep 16

Connect with Luisa:
www.linkedin.com/in/luisasalcedo
www.theefficiencymaven.com

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com