In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers.

What You’ll Learn:

• Kris’s Entrepreneurial Journey: From selling mistletoe as a kid to creating Sendoso, Chris shares the pivotal moments that sparked his transition from sales rep to founder.
• Scaling a Business: Learn how Kris and his team bootstrapped their way to $400K ARR, then scaled to $20M and beyond through intentional decisions about pricing, team building, and logistics.
• Leveraging AI and Innovation: Explore how AI and intent data are transforming outbound sales and marketing strategies, and how Sendoso is using technology to drive personalization at scale.
• Leadership and Values: Kris delves into his leadership philosophy, the importance of collaboration, and how his core values—creativity, human connection, and teamwork—shape Sendoso’s culture.
• Work-Life Balance: Find out how Kris prioritizes family, vacations, and personal time while leading a high-growth company.

Key Quotes by Kris Rudeegraap:

• “Your network is your net worth. It’s not just what you know, but who you know.”
• “AI will automate the mundane, freeing up sellers to focus on human-driven tasks that create real connection.”
• “Being a collaborative leader means I work for my team, not the other way around.”

Join us for this insightful conversation packed with actionable advice for sales leaders, entrepreneurs, and anyone navigating the rapidly evolving world of B2B sales and marketing.

Resources Mentioned:

• Sendoso: sendoso.com
• Books: The Sales Acceleration Formula by Mark Roberge, Amp It Up by Frank Slootman
• Tools: Clay (clay.com)

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