Diving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business with Lisa Zahiya.

In this episode, we’ve conversed about:

• Lisa's origin story of self-acceptance from dance to entrepreneurship
• How women entrepreneurs can reach their revenue goals and take care of themselves
• The role accountability plays in self-care
• How shifting your focus from yourself to your clients leads to success

Resources & Links to Continue the Conversation:

Lisa Zahiya

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche.

In this episode, we’ve conversed about:

• Their origin stories from taking classes together to working together at InkPot Creative
• The challenges and successes of working together as a couple
• The power of a niche in business
• Overcoming the doubts and fears when choosing a niche
• Advice for business owners struggling to find a niche

Resources & Links to Continue the Conversation:

InkPot Creative

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service.

In this episode, we’ve conversed about:

• Cat's customer service origin stories from bars to dating app profile pictures
• How branding helps photographers scale
• The influence of Kaizen, values, and continued refinement on building a scalable service-based business
• Building trust and authority so you empower your clients
• Overcoming common fears that creative entrepreneurs face
• What it takes to start, run, and sustain a business

Resources & Links to Continue the Conversation:

The Studio Takeover

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez.

In this episode, we’ve conversed about:

• The 5 things you didn't know about email marketing.
• Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates.
• The importance of knowing your customer journey.
• The three levels of awareness as business owners—starting, stretching, and scaling—and how email strategies work for each level.
• The role of an annual calendar for your email marketing.
• Why every strategy and tactic should be tied to a business goal.
• Building trust and authority in a world dominated with AI generated content.

Resources & Links to Continue the Conversation:

The Align Leads Formula

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Hear XayLi Barclay's journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera.

In this episode, we’ve conversed about:

• XayLi's journey of pivots from beauty influencer to Camera Confidence Coach
• How to approach video if you're just starting out
• The role of research, vulnerability, and authenticity in producing effective video content
• The four pillars of the UNIQ Method™
• The importance of stories not just information
• Current trends and the future of video

Resources & Links to Continue the Conversation:

The UNIQ Method™

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this episode, I'm going to share some invaluable lessons I've learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they'll offer some insights for your entrepreneurial path as well.

Here's what you can expect to hear in this episode:

• Why I hire for potential, not just experience
• The importance of learning your business and helping it grow, not replicating the past
• Focusing on culture fit and communication
• Learning from proven professionals, not social media campaigns
• Remembering the role of patience
• Trusting your instincts
• My top hires in order to do business

Resources & Links to Continue the Conversation:

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.

In this episode, we’ve conversed about:

• Behind the Scenes of ConvertKit's Rebrand → Kit
• The criteria for deciding when it was time to rebrand
• Addressing skeptism after a previously unsuccessful rebrand
• Rebranding in public
• Maintaining brand integrity
• Navigating and balancing creativity and functionality in a rebrand
• Three core brand personality traits
• Color accessibility

Resources & Links to Continue the Conversation:

You can find our more about this rebrand at: Kit.com

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Bethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to your business, so it can grow into the next level of your brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________

Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com

Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign