In this episode, Parker sits down with Josh Rathbun, the founder of Cheecam, a company that helps brides and grooms capture unforgettable candid moments on their biggest day with disposable cameras and a full-service development process. Josh takes us through his entrepreneurial journey, starting from a college project to building a thriving business. He shares insights on the challenges and strategies that helped him scale and the importance of customer communication, operational excellence, and brand positioning.

Tune in to hear how Josh turned a simple idea into a business that captures special moments at weddings, and stay till the end for valuable tips on building a customer-focused business.

What was covered:

• From college project to business: The Cheecam journey
• Identifying market needs and evolving the product
• The importance of brand positioning and building trust
• The role of customer communication in enhancing user experience
• How Josh obsesses the customer journey to deliver unforgettable experiences

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Joshua Rathbun Links:

Website: https://cheecam.com/

Instagram: https://www.instagram.com/getcheecam

TikTok: https://www.tiktok.com/@cheecam

LinkedIn: https://www.linkedin.com/in/rathbunjoshua/

In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas. GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods.

From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations.

Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers.

Listen now.

What was covered:

• From dorm room startup to national brand – the GoNanas journey
• Growing to $1M+ in sales through monthly flavor drops
• How GoNanas built a highly engaged ambassador program to help with product and retail launches
• Developing successful collaborations with other brands like Salt & Straw
• Marketing with micro vs. macro influencers and brand collaborations

GoNanas’ Links:

Website:https://eatgonanas.com/

Instagram:https://www.instagram.com/go_nanas

Facebook:https://www.facebook.com/eatgonanas

TikTok: https://www.tiktok.com/@gonanas

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

In this episode, Parker sits down with Travis Seera, the founder of Flikr Fireplace—a sleek, isopropyl-powered personal fireplace that redefines cozy living. Travis opens up about his eight-year journey of innovation, overcoming challenges, and his passion for designing products that meet real, personal needs. He also gives us a sneak peek into his latest venture, Spark Firestarter.

Discover the strategies that helped Flikr grow into 1,200 stores in just three years, including the value of partnering with smaller, independent retailers who deliver a personalized shopping experience. Travis shares valuable tips on how to support retail partners with marketing tools and creative sales tactics, as well as his decision to sell the business—not just for profit, but for peace of mind and the brand’s continued growth.

Tune in to hear the story of Travi’s vision, turning into a retail success, and stay till the end for insights on building your own product-based business.

What was covered:

• How Travis designed and refined his isopropyl personal fireplace over eight years.
• Travis's new project, Spark Firestarter, which reflects his passion for fire-related products.
• How to deliver unforgettable consumer experiences by focusing on user needs
• How Flikr expanded their brand by partnering with 1,200 stores
• Marketing materials and creative selling strategies to retail partners
• Why he chose to sell Flikr

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Travis Seera Links:

Website:https://sparkfirestarter.com/

Website: https://flikrfire.com/

Instagram:https://www.instagram.com/sparkfirestarter/