Move over Eggo. In this episode, Emily Groden, founder of Evergreen Waffles, shares her journey from corporate lawyer to waffle entrepreneur. She delves into the evolution of Evergreen, a brand that began as a hobby in March 2020 and has rapidly grown to 3,500+ stores nationwide. Emily discusses the unique selling points of Evergreen’s frozen waffles, which pack a full serving of fruits and veggies without refined sugars or preservatives.

Hear about the development of their distinctive flavors like zucchini carrot cake and peanut butter banana bread, and the challenges she faced from early sales strategies to navigating the complexities of the COVID-19 pandemic. Emily also touches on their marketing strategies, including a successful rebranding that boosted same-store sales by 62%.

Don't miss out on this insightful conversation - Tune in now!

What was covered:

• Emily's transition from corporate lawyer to entrepreneur
• Creating unique flavors and navigating early sales challenges
• How a rebrand led to +62% in same-store sales
• Manufacturing challenges and lessons
• Taking risks and shooting your shot with cold outreach

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Emily Groden’s Links:

Website: https://eatevergreen.com/

Instagram: https://www.instagram.com/eatevergreen/

Facebook:https://www.facebook.com/eatevergreen

TikTok: https://www.tiktok.com/@eatevergreen

In this episode, Matt Butler, founder of Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors, an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market.

Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons.

What was covered:

• Matt Butler’s Transition from Air Force Veteran to Entrepreneur
• Product Success: 150,000 Units of Rollors Sold
• Launching a 2nd Successful Product Brand: The Tally Tumbler
• Hybrid Sales Model and Digital Advertising
• The Ups and Downs of Inventory Management
• Leveraging Trade Shows for Product Development and Networking
• US-Based Production for Supply Chain Optimization
• Analyzing Trends and Data

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Matt Butler’s Links:

Website: https://www.tallytumbler.com/

Instagram:https://www.instagram.com/tallytumbler/
Rollors: https://rollors.com/

In this episode, Leslie Danford, founder of Vitaminis, shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis.

Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets.

Listen now to see how Vitaminis is growing fast.

What was covered:

• Leslie Danford's career journey and transition from corporate to entrepreneurship
• Channel strategies and lessons learned
• The reality of organic social media
• The power of multiple marketing channels
• Retail as a growth driver
• The importance of sampling and using QR codes to build an email list
• The power of effective product placement

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Leslie Danford’s Links:

Website: https://vitaminisbrand.com/

Instagram: https://www.instagram.com/vitaminisbrand/

Facebook: https://www.facebook.com/VitaminisBrand/