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  • How AI Will Help Marketers Do the Best Work of Their Careers

    How AI Will Help Marketers Do the Best Work of Their Careers
    2023/12/01
    On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and […]
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    34 分
  • Brand Mascots Get Social

    Brand Mascots Get Social
    2023/11/10
    Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know […]
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    29 分
  • A Fashion-Forward Future: Using AI to Power Growth Marketing with Poshmark

    A Fashion-Forward Future: Using AI to Power Growth Marketing with Poshmark
    2023/11/03
    In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations. They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take […]
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    25 分
  • How to Turn Your TV Nightmare into Ratings Gold

    How to Turn Your TV Nightmare into Ratings Gold
    2023/09/28
    Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze […]
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    34 分
  • From Content to Commerce: Connecting Streams to Sales

    From Content to Commerce: Connecting Streams to Sales
    2023/09/22
    Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media […]
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    34 分
  • Real Relationships, Real Results: Driving Brand Growth & Sales

    Real Relationships, Real Results: Driving Brand Growth & Sales
    2023/09/15
    Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy. An environment built on real relationships holds the power to drive real influence for brands. In this session, taken from Advertising Week APAC 2023, our panelists discuss the power […]
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    31 分
  • LBB Presents: How Do We Put a Value on Creativity?

    LBB Presents: How Do We Put a Value on Creativity?
    2023/09/08
    Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in […]
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    32 分
  • Storytelling in Sport

    Storytelling in Sport
    2023/07/28
    With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how […]
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    38 分