• Understanding Marketing Attribution with Football

  • 2021/01/01
  • 再生時間： 10 分
  • ポッドキャスト

Understanding Marketing Attribution with Football

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan.

    I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution.

    The complete blogpost is available here if you're interested : https://www.sagarmandal.com/2019/04/27/simplifying-adobe-analytics-attribution-iq-with-football/

    Photo by Zac Frith from Pexels
    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan.

I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution.

The complete blogpost is available here if you're interested : https://www.sagarmandal.com/2019/04/27/simplifying-adobe-analytics-attribution-iq-with-football/

Photo by Zac Frith from Pexels
続きを読む 一部表示

Understanding Marketing Attribution with Footballに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。