In this episode, I sit down with Andy Middleton, an innovative leader in sustainability and a true advocate for long-term thinking.

From his roots in the rugged coastlines of Wales to his transformative work with businesses, Andy shares why embracing nature and systemic change is crucial for creating a better future.

We unpack his compelling concept of ambitious leadership—being “the most realistic person in the room” by focusing on what truly matters for future generations.

Andy also offers practical advice on how to bring nature into the conversation with businesses, even those struggling to see the connection.

Whether it’s shifting mindsets, building resilience, or finding the courage to push boundaries, this episode is packed with actionable insights to inspire change at any level.

Here are the highlights:

(1:12) Andy Middleton's Career and Perspective

(4:33) Time Scales and Long-Term Thinking

(8:01) Ambition and Realism in Sustainability

(18:35) Connecting Businesses to Nature

(25:40) Innovation and Designing for the Future

(34:40) Encouraging Support and Recognition

Links:

R10 The Circular Economy: The 10R’s Model

CE100 CE100 | Lighthouse Sustainability

145 podcast episodes from circular businesses

Circular Economy Podcast with Catherine Weetman

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