With three decades of experience, Scott Newton is a seasoned veteran in the death care industry. As President and founding member of Graystone Associates, Scott and his team have been helping funeral homes thrive for over 20 years. After assisting hundreds of funeral homes, Scott reveals the key strategies and metrics essential for growing market share.

In this episode, discover Scott's insights on innovation in death care (a must), adopting a growth mindset (absolutely necessary), and the one crucial metric that drives the highest valuation in the industry [(34:08)]. Gain invaluable knowledge from a true expert—watch now!

Timestamps
(00:00) Intro
(00:51) Welcome to Direct Cremation Podcast
(01:21) Welcome Scott Newton
(01:33) How Scott got into deathcare
(03:56) How Graystone helps funeral homes
(10:04) Biggest gaps funeral homeowners overlook
(12:59) Creating new ideas vs. hitting goals
(14:37) Thoughts on this rapid change and how it affects the funeral homeowners
(20:21) Adapting quickly vs. doubling down on what works
(25:27) How Scott would deal with a confused customer
(30:27) "The M&A side of deathcare is more active than it's ever been"
(34:08) How to increase a company's valuation
(40:49) Graystone's marketing strategy
(46:50) What does Scott think deathcare will look like 10 years from now?
(54:32) How to contact Graystone

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

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