Are you ready to turn your vacation rental website into a booking powerhouse?

In this episode, we explore the art of creating high-converting websites with website strategist Jodi Bourne.

With her extensive experience in the vacation rental industry and as a guest herself, Jodi shares invaluable insights on crafting a digital presence that not only looks great but drives revenue.

In this episode, you’ll learn:

• Learn how to craft a compelling digital front door that instantly appeals to potential guests
• Understand the three primary goals of an effective website: creating FOMO, building trust, and converting visitors
• Gain insights on using professional photography and video to showcase your property
• Explore the importance of storytelling and personal branding in your “About Us” page
• Uncover common website mistakes that hurt trust-building and conversions

Jodi Bourne, with her extensive experience of staying in over 70 vacation rentals, brings a unique perspective as both an industry expert and a seasoned guest. Her approach combines technical know-how with a deep understanding of guest psychology, helping you create a website that resonates with your ideal visitors.

“There’s going to be people that are going to choose your property regardless. You want to be honest and upfront with them in your imagery and videos. So show it at your best light, but also be truthful.” - Jodi Bourne

About Jodi Bourne

Jodi Bourne is a vacation rental consultant and website designer passionate about helping property owners create standout guest experiences and achieve business success. With over a decade of experience and a portfolio of strategies tailored to vacation rentals, Jodi combines her hospitality expertise with a deep understanding of branding, marketing, and direct bookings. She specializes in building guest-centric websites and implementing start-to-finish strategies that drive bookings and foster repeat guests. Having stayed in 67 vacation rentals herself, Jodi uses her insider knowledge to design spaces and experiences that resonate with travellers. Her innovative approach consistently helps owners increase profitability while elevating the guest experience.

Connect with Jodi Bourne

Website: jodibourne.com

Instagram: instagram.com/heyjodibourne

Resources Mentioned in This Episode

Tyann Marcink Hammond’s About Us Page: https://bransonfamilyretreats.com/about/

About Page Blueprint: https://jodibourne.com/trusted-host-about-page-blueprint/

Website Mistakes Checklist: https://jodibourne.com/build-a-vacation-rental-website-checklist/

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: