We spoke with Jackson Sherrell, the founder of The Asphalt Team, a Sparta TN based Asphalt contractor, who has lived in Sparta for all of his life, aside from a short time for "schoolin'".

Jackson shares his experience in the industry and emphasizes the value of using the best materials and processes to ensure long-lasting results when he does his commercial asphalt projects. He also talks about the growth of pickleball and the asphalt team's involvement in converting tennis courts to pickleball courts in addition to doing residential driveways for Cookeville, Crossville, and Mcminneville. Overall, the conversation highlights the asphalt team's commitment to providing excellent service and the benefits of investing in quality asphalt work.

takeaways

• Investing in quality asphalt work can significantly increase the value and longevity of a property.
• Not all asphalt services are the same, and it's important to choose a provider that uses the best materials and processes.
• The asphalt team specializes in a range of services, including seal coating, asphalt repair, striping, and paving.
• They also have experience in converting tennis courts to pickleball courts, catering to the growing popularity of the sport.

For our first interview as a local Sparta, TN podcast, we interviewed entrepreneur, podcast host, software founder, and SEO consultant. We discuss the importance of search engine optimization and how businesses can get found on Google. He emphasizes the need for all kidns of businesses, even asphalt contractors, to have a strong online presence and to optimize their websites for search engines.

Rivera provides a checklist for improving SEO, including creating relevant and descriptive content, getting listed in directories, and building backlinks. He also encourages business owners not to be discouraged by the complexity of SEO and to seek help from professionals and online resources.

takeaways

• SEO is crucial for businesses to get found on Google and increase their online visibility.
• Creating relevant and descriptive content on websites is essential for SEO.
• Getting listed in directories and building backlinks are important for improving SEO.
• Business owners should not be discouraged by the complexity of SEO and should seek help from professionals and online resources.
  
  Sound Bites
  • "If you build it, they will come. You're not Kevin Costner, and your website is not going magically"
  • "Check yourself before you wreck yourself. Did I actually say what I do? Did I create a service page for each service?"
  • "Don't be scared. There's a lot to do, but there's SEOs like me to thrive, to show up."