Summary

In this episode, Lucy, Sophie and Ken discus the benefits of testing with users and shares examples of different types of testing they have conducted over the years. The key themes that emerge from their testing experiences are the importance of testing early with users, the value of user testing in both digital and physical spaces, and the difference between behavioural and attitudinal insights. Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations.

Keywords

user testing, benefits of testing, early testing, digital testing, physical testing, behavioral insights, attitudinal insights

Takeaways

• Testing with users is a worthwhile exercise that can provide valuable insights for improving the user experience.
• Testing early with users can save time and money by identifying issues and making changes before a product is fully developed.
• User testing is applicable to both digital and physical spaces, and can provide insights into user behaviors and attitudes.
• Behavioural and attitudinal insights are both important in understanding user experiences and preferences.
• Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations.

Titles

• The Benefits of Testing with Users
• Testing Early: Saving Time and Money

Sound Bites

• "Put it in front of someone, anyone you can, anyone who's not been involved in building it, especially someone who is from a different demographic or different level of experience, digital...