• Using Behavioral Science Techniques for Fundraising

  • 2024/05/20
  • 再生時間： 24 分
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Using Behavioral Science Techniques for Fundraising

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  • Howard Levy holds a 30-year track record of success in revitalizing organizational brands and creating effective campaigns that improve their visibility, increase engagement, and drive revenue. In this conversation with Convergent Principal Jay Werth, Levy discusses foundational concepts for using neuroscience for marketing and fundraising. They discuss how understanding behavior economics can impact your nonprofit's fundraising campaigns.
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Howard Levy holds a 30-year track record of success in revitalizing organizational brands and creating effective campaigns that improve their visibility, increase engagement, and drive revenue. In this conversation with Convergent Principal Jay Werth, Levy discusses foundational concepts for using neuroscience for marketing and fundraising. They discuss how understanding behavior economics can impact your nonprofit's fundraising campaigns.
マネジメント マーケティング 経済学
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