• Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge

  • 2024/11/19
  • 再生時間： 53 分
  • ポッドキャスト

Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Questions? Comments? Episode suggestions? Send us a text message!

    #193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.

    What you’ll learn

    • [01:30] How Phill became a marketing expert.
    • [02:49] How curiosity gaps work.
    • [03:48] What behavioural science involves.
    • [05:30] What a “nudge means in a behavioural science context.
    • [07:16] The difference between a nudge and manipulating someone.
    • [09:16] The variable reward techniques gambling apps use to get you addicted to them.
    • [13:18] How social media uses variable rewards to keep you browsing.
    • [14:08] Positive ways variable rewards can be used.
    • [15:15] How to use anchoring to negotiate a salary rise.
    • [18:26] The problems with anchoring.
    • [19:28] Using loss aversion to get a pay rise.
    • [21:15] How to use the commitment principle and consistency principle to get a pay rise.
    • [24:11] The power of “no” and the door-in-the-face technique.
    • [26:52] How to have a difficult conversation with a colleague.
    • [28:48] What supercommunicators do and how they communicate.
    • [33:20] Techniques you can use when business networking.
    • [36:10] How to persuade your boss that you have a good idea.
    • [42:08] How giving people autonomy changes how they respond.
    • [45:12] How to use behavioural science in the workplace.

    Resources mentioned in this episode
    Please note that some of these are affiliate links and we may get a commission in the event that you make a purchase. This helps us to cover our expenses and is at no additional cost to you.

    • Nudge, Richard Thaler and Cass Sunstein
    • Decoded, Phil Barden
    • Hooked, Nir Eyal
    • Indistractable, Nir Eyal
    • Octopus Energy
    • Dishoom
    • Never Split the Difference, Chris Voss
    • You Have More Influence Than You Think, Vanessa Bohms
    • The Power of Habit, Charles Duhigg
    • Supercommunicators, Charles Duhigg
    • How To Win Friends and Influence People, Dale Carnegie
    • Nudge: Can Charles Duhigg Make Me Popular?
    • Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder Development
    • Influence, Robert Cialdini
    • The Art of Thinking Clearly, Rolf Dobelli

    For show notes for this episode, including a full transcript and links to resources mentioned, visit:
    続きを読む 一部表示

あらすじ・解説

Questions? Comments? Episode suggestions? Send us a text message!

#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.

What you’ll learn

  • [01:30] How Phill became a marketing expert.
  • [02:49] How curiosity gaps work.
  • [03:48] What behavioural science involves.
  • [05:30] What a “nudge means in a behavioural science context.
  • [07:16] The difference between a nudge and manipulating someone.
  • [09:16] The variable reward techniques gambling apps use to get you addicted to them.
  • [13:18] How social media uses variable rewards to keep you browsing.
  • [14:08] Positive ways variable rewards can be used.
  • [15:15] How to use anchoring to negotiate a salary rise.
  • [18:26] The problems with anchoring.
  • [19:28] Using loss aversion to get a pay rise.
  • [21:15] How to use the commitment principle and consistency principle to get a pay rise.
  • [24:11] The power of “no” and the door-in-the-face technique.
  • [26:52] How to have a difficult conversation with a colleague.
  • [28:48] What supercommunicators do and how they communicate.
  • [33:20] Techniques you can use when business networking.
  • [36:10] How to persuade your boss that you have a good idea.
  • [42:08] How giving people autonomy changes how they respond.
  • [45:12] How to use behavioural science in the workplace.

Resources mentioned in this episode
Please note that some of these are affiliate links and we may get a commission in the event that you make a purchase. This helps us to cover our expenses and is at no additional cost to you.

  • Nudge, Richard Thaler and Cass Sunstein
  • Decoded, Phil Barden
  • Hooked, Nir Eyal
  • Indistractable, Nir Eyal
  • Octopus Energy
  • Dishoom
  • Never Split the Difference, Chris Voss
  • You Have More Influence Than You Think, Vanessa Bohms
  • The Power of Habit, Charles Duhigg
  • Supercommunicators, Charles Duhigg
  • How To Win Friends and Influence People, Dale Carnegie
  • Nudge: Can Charles Duhigg Make Me Popular?
  • Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder Development
  • Influence, Robert Cialdini
  • The Art of Thinking Clearly, Rolf Dobelli

For show notes for this episode, including a full transcript and links to resources mentioned, visit:
続きを読む 一部表示

Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudgeに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。