Andy Goram speaks with Sam McNeill from SongDivision, an organisation that uses the power of music and songwriting to attach meaning to the words that appear in many corporate mission statements and values lists connecting what drives an organisation with what motivates and drives the people within it. In this engaging, fun and entertaining conversation the pair discuss how the process works, how quickly the feelings of fear and cringe dissipate once the process begins and how even the most stubborn cynics end up rocking out to the new corporate anthem at the end of it.

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• Discover how music can enhance employee engagement and boost workplace morale.
• How to turn dull, meaningless corporate values into catchy, meaningful songs.
• Understand the benefits of integrating music into your workplace culture.
• How music acts as a team-building tool for stronger collaboration and unity.

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The key moments in this episode are:

00:00:10 - Introduction to Sticky from the Inside 00:01:25 - The Power of Music in Engagement 00:02:55 - Using Songs to Connect and Unite 00:03:28 - The Science and Psychology Behind Music 00:04:57 - The Genesis of Song Division 00:14:11 - Sharing First Musical Experiences 00:16:11 - Process of Turning Corporate Values into a Song 00:22:27 - Giving Personal Meaning to Corporate Values 00:23:34 - Dealing with Cynical Participants 00:25:37 - Purpose and Meaning in Song Creation 00:26:03 - Studio Collaboration 00:27:15 - Spontaneous Song Creation 00:28:48 - Song Creation Process 00:29:53 - Cultural Variances 00:33:24 - Observing Company Culture 00:37:25 - The Power of Music in Team Building 00:38:15 - Impactful Feedback and Client Relationships 00:41:22 - Belief and Connection in Employee Engagement 00:44:39 - 3 Sticky Notes of Wisdom 00:47:50 - Wrapping Up with Collaboration and Inspiration

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Get the full transcript of the episode here