Over the years, there was always talk among operators about somehow using the front of a vending machine for advertising. Or maybe the little screen on a bean to cup brewer would work. Or – how about a monitor in a micro market? Ten years ago, it was just talk and it seemed like science fiction.

Today, advertising in micro markets and on other payment devices is a reality – and a nice profit center for operators. Leave it to the folks at 365 Retail Markets to deliver with an entity they call Advana.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, host Bob Tullio looks at the explosive growth of micro market advertising. For Tullio, this podcast really belongs in the file that’s entitled - “I can’t believe this wasn’t available when I was operator.”

As Jacob McNulty from 365 put it, every operator starts out by pressing the easy button – allow advertising and watch the checks come in. It can get even better than that as revenue multiplies with more screens and supplier support.

While 365 Retail Markets is the advertising frontrunner with Advana – in this episode, Alyssa Steiner talks about the advertising program that Cantaloupe has brought to the table for their customers, leveraging the vast number of screens and devices in their network.

Either way – it’s a win for operators. In the podcast, Tullio asked McNulty, “Doesn’t this seem like a no brainer?” Allow advertising. Cash checks. He agreed.

That’s why Tullio calls it, “easy money.”

As co-owner of Quality Vending & Coffee, Dean Prather is a hard-working operator with 34 years in the business. His invention, Q-Tote, is having an impact on the micro market industry. Dave Marler of Lightspeed calls it a “game changer.” Beyond his work, he is driven by giving back in several directions.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, Dean Prather talks to host Bob Tullio about the three things he is invested in – his employees, his customers and the community. It is Dean Prather – Part II.

Prather talks about his take on the coffee service industry and the fact that today, it is looking more and more like pantry service. He discusses his enthusiasm for one piece of equipment that he believes is the next big thing – a departure from his usually conservative approach to business.

Suppliers are critical to success and Prather identifies the key partners who have elevated his company. He explains the thought process behind Q-Tote and how the product, while not a perfect fit for every operator, is taking off.

Of course, he has his own recipe for the secret sauce that is perfectly in line with his approach to doing business.

Since the NAMA Show in May, while some operators are discouraged and turning away from coffee service, Bob Tullio has been beating the same drum, urging coffee service operators to ramp up their sales efforts.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, Tullio looks at the upside and downside of the reality that OCS will never be the same – although, it’s hard to say “never” about anything in today’s world.

What really sparked this whole premise – that now is the time to ramp up the OCS sales effort, is some of the conversations Tullio had with OCS operators over the past several months. While there is plenty of frustration out there, selling OCS opens a tremendous amount of opportunity for operators because of one reason:

Selling OCS is the easiest way to get in front of a decision maker.

Jennifer Fox of Fox Vending, Jon Fishman, Tullio’s former business partner, Orrin Huebner, business consultant, Linda Saldana of Seventh Wave Refreshments, Kim Lenz from Associated Services and veteran operator, now retired, Tom Konop, all contributed to the content of this podcast.

In this conversation with Tullio and his panel of industry leaders, the message is clear:

Face to face on site engagement is key. Get in the door. Get in front of prospects. Double down on OCS selling. Take the road less travelled and enjoy the expanded opportunity that comes with being a committed OCS operator in this new office refreshment landscape.