As an account executive, have you ever had a situation where you were so excited after the initial appointment, after a proposal meeting – that you were 100% sure it was a done deal? Then suddenly, as we like to say in the quiet of a Midwest evening, you hear nothing but crickets. For people in sales, it can be a recurring nightmare.

Why does it happen? How can deals be salvaged when the prospect goes to radio silence mode?

In this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks about follow up with Matthew Marsh of First Class Vending, sales guru Gil Cargil and his former business partner for over 25 years, Jon Fishman. Tullio believes that Fishman belongs in the hall of fame for OCS sales.

After years of selling convenience services together and leading a very successful sales force, Tullio and Fishman pulled some of their best follow up techniques out of the vault and shared them with Vending & OCS Nation listeners – reflecting on how to use those strategies and why they work so well.

As a sales rep, when you hear nothing but silence in December, a month when deals are known to fizzle due to holiday distraction – put these techniques to work. Be creative – maybe a little annoying – and use these specific techniques to close some stalled deals and finish strong in 2024.

Back in May of 2024 – at the NAMA Show in Dallas – the host of Automatic Merchandiser’s Vending & OCS Nation, Bob Tullio, was covering education sessions when he came across one session that had the audience overflowing into the hallway. The speaker, Gil Cargill, was talking about AI for business development.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, Tullio looks for an answer to the question - If AI for business development is clearly a game changer, why are operators resisting?

Fast forward to November. Cargill was apparently ahead of the game. As Salesforce announces they are hiring 1000 sales reps to sell AI for business development, Cargill is still finding it difficult to get convenience services operators to try what is clearly the future of b2b business development. In this podcast, Cargill invites the industry to dip their toe in the water with a free offer for listeners and a strong money back guarantee that the program will build an operator’s business.

Here is Tullio's reaction after exploring the topic and producing the podcast:

"I’ve been around for a while, so I was a skeptic myself – but the more I learn about his AI driven solution – I’m convinced – especially after you hear my conversation with his inside sales bot – an impressive virtual assistant named Jane. I would love to hear how AI worked out for any operator who takes on what appears to be some game-changing technology for both operators and suppliers.

This podcast is a great listen for anyone in sales or business development. It gives you a look at what is coming - very soon - maybe even tomorrow."

The host of Automatic Merchandiser’s Vending & OCS Nation, Bob Tullio, has said it before. He loves hearing about the journey of both operators and suppliers. Robert Liva has a good story.

The owner of GTP – Graphics that Pop, is an animated, entertaining, candid and knowledgeable individual, especially when it comes to marketing and to serving clients in the convenience services industry.

He started out in 1973 fixing pinball machines at the age of 13. When he arrived in Houston Texas in 1976, he went right to work. In the vending business, working for operators, owning a vending company, was a location finder for 10 years as he balanced work and being a single parent. He even sold siding along the way – giving him an opportunity to learn something about selling and marketing. It was an opportunity to try a few things out.

Liva says there is no greater joy in life than giving, period. Along those lines, he has launched a non-profit organization called Path to Unity – A program that he says is designed to empower communities for real change – for positive change. Several hundred thousand dollars are committed to this community improvement effort – but there is a lot more to it than that. Former Dallas Cowboy star Michael Irvin is on board – and Liva said White Bear Coffee deserves a shout out for their early support. To learn more – visit www.pathtounity.com