Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in.

That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role.

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Episode outline:

00:00:00 Intro

00:01:33 Origin Story

00:07:00 Enotourism 101

00:15:13 COVID19 adaptations in Priorat

00:20:56 Reactions in different tourist sectors

00:26:59 Digitising customer interaction

00:38:20 Travel literature

00:40:03 Vinka’s current enotourism project

00:46:09 Looking ahead to 2021

Intro and outro music

Welcome to the Show Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Guest: Vinka Danitza

GUEST CONTACT:

https://bottledbliss.wordpress.com/

https://www.instagram.com/danitzavinka

Date recorded: 20 December 2020

Listen and subscribe: www.interpretingwine.com/wms

CONTACT ME

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Email: podcast@interpretingwine.com