In this episode, you'll be hanging with Nick Sal, the podcast host and a seasoned B2B partnerships and customer marketing leader with a wealth of experience in building successful partner programs and communities. Our guest (again, Nick) recently wrapped up two years leading the partner program at 2X, LLC, following a successful stint in partner marketing and enablement on the Drift Content and Community team. With a strong background in content marketing agencies within the HubSpot Partner ecosystem, and nearly five years at HubSpot itself, our Nick has been at the forefront of driving growth and building impactful partnerships. He's also an accomplished professional DJ and event Emcee. Tune in to hear insights from Nick's hands-on experience in driving awareness, engagement, and pipeline through events and community building, while fostering deeper relationships with customers and partners at scale.