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  • Vivid Talk - Episode 10: "Brand Voice in the Craft Beer Industry with Parish Brewing."
    2024/12/09

    In the latest episode of "Vivid Talk", our guests are Jacob Talley and Roger Taulli from Parish Brewing Co.

    How do you stand out as a brand in an industry that is full of strong voices with loyal customers already? Jacob and Roger share their insights as industry veterans on what it takes to vault your marketing to the next level.

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    28 分
  • Vivid Talk - Episode 9: "Knowledgeable Management in Commercial Real Estate with Mark Hebert"
    2024/11/18

    In our latest episode our guest is Mark Hebert, founding principal of Kurz and Hebert Commercial Real Estate Inc. With nearly 40 years in business, Kurz and Hebert has thrived through many challenges in the ever-changing world of Real Estate.

    Mark shares insights he's gained through his many years in business, and breaks down what helps set Kurz and Hebert apart from a marketing standpoint.

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    28 分
  • Vivid Talk - Episode 8: "Creative Direction in Sports Marketing with Jason Feirman"
    2024/08/27

    In our latest episode our guest is Jason Feirman, the Executive Director of Creative Design + Photography at LSU Athletics. The conversation dives into the intersection of creativity and marketing within the sports industry.

    Jason shares insights from his extensive career in design and communications, highlighting his work at LSU, where he oversees creative direction for digital, social media, print, and advertising for all 21 varsity sports.

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    26 分
  • Vivid Talk - Episode 7: "Marketing a Political Campaign w/ Scott Wilfong"
    2024/08/20

    In this episode, we dive into the intricate world of political campaign marketing. From crafting compelling messages that resonate with voters to leveraging data analytics for targeted outreach, we explore the strategies that make or break a campaign.

    Our guest, a seasoned political consultant, Scott Wilfong shares insights on the importance of branding and how to effectively navigate the challenges of political advertising.

    Whether you're a marketer looking to expand into the political arena or simply curious about the mechanics behind successful campaigns, this episode is packed with valuable takeaways.

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    30 分
  • Vivid Talk - Episode 6: "Unifying Vision on Brand Consistency & Corporate Apparel w/ Amber Perkins"
    2024/08/09

    In this insightful episode of Vivid Talk, we’re thrilled to welcome Amber Perkins, the Director of Marketing for the Williams Eye Center. Amber joins us to delve into the intricacies of brand consistency and its pivotal role in crafting a cohesive corporate identity. We discover how thoughtful brand strategy and well-designed corporate apparel can harmonize to create a memorable and unified image for your business.

    Amber shares her expertise on maintaining brand integrity across various touchpoints, the impact of corporate apparel on team morale and customer perception, and practical tips for aligning your visual and cultural brand elements.

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    15 分
  • Vivid Talk - Episode 5: "Marketing through Radio with Bionic Monkey"
    2024/07/11

    In this episode, we dive into the world of radio marketing with the dynamic duo from Bionic Monkey, Luke Betts and Scott Robb. With over twenty-five years of experience in media, design, and production across both sides of the Atlantic, Luke and Scott bring a wealth of knowledge to the table.

    Bionic Monkey specializes in creating long-term campaign strategies that encompass developing brand identity, crafting new positioning statements, and identifying customer response patterns to enhance brand perception. They emphasize tracking all campaigns to ensure effectiveness and positive ROI, helping businesses stand out above the clutter and be heard through the noise.

    Luke and Scott share their insights on how they tailor campaigns to fit clients' needs, whether working directly with them, alongside existing agencies, or even undercover. Tune in to learn about the intricacies of radio marketing and how Bionic Monkey's unique approach can elevate your brand.

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    32 分
  • Vivid Talk - Episode 4: "Keeping Agencies Honest with Brian Rodriguez"
    2024/05/31

    In Episode 4 of Vivid Talk, Brian Rodriguez, Founder and President of Gatorworks, joins us to discuss the importance of keeping agencies honest. Brian shares the story of Gatorworks' growth, emphasizing the importance of transparency with building trust with clients and internal teams.

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    16 分
  • Vivid Talk - Episode 3: "Marketing a Private Catholic University with Tina Holland"
    2024/05/10

    In Episode 3, we dive into the unique challenges and strategies of marketing in the niche world of private Catholic universities. President and CEO of FRAN U, Tina Holland joins us to explore how private Catholic universities can effectively communicate their values and attract prospective students in a competitive market.

    Tina shares her insights on balancing tradition with modern marketing techniques, the importance of community engagement, and how to leverage the unique aspects of Catholic education to stand out.

    Whether you're a marketing professional or just curious about the behind-the-scenes of educational marketing, this episode offers valuable perspectives on connecting deeply with your audience.

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    23 分