• WORKING MEDIA with Rafael Bracero

  • 著者： Rafael Bracero
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WORKING MEDIA with Rafael Bracero

著者： Rafael Bracero
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  • "WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support
    Rafael Bracero
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あらすじ・解説

"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support
Rafael Bracero
マーケティング 経済学
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エピソード
  • #12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall

    #12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
    2023/12/29

    #12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall


    OUR GUEST:

    Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank.


    OUR CONVO:

    BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discussed (taped in June 2023) Upfronts, Newfronts, the WGA strike and the current state of media buying for linear and CTV.


    GUEST CONTACT INFO:

    brian@madisonandwall.com

    NEWSLETTER SIGNUP

    https://madisonandwall.com/home

    --- Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support
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    48 分
  • #11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte

    #11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
    2023/03/30

    OUR GUEST:

    Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte

    OUR CONVO:

    In honor of Women's History Month, Marissa joins us in the podcast to tell the story of her career journey as a female marketing leader in CPG and drops some great nuggets of wisdom for up-and-coming female marketers.

    GUEST CONTACT INFO:

    Linkedin:

    linkedin.com/in/marissa-gomes-91a842

    Guest Book Reco:

    Leaders Eat Last: Why Some Teams Pull Together and Others Don't By: Simon Sinek

    https://simonsinek.com/books/leaders-eat-last/

    https://www.audible.com/pd/Leaders-Eat-Last-Audiobook/0593291352?plink=mGBRpBqRAEYgW4Wb&ref=a_pd_Summar_c5_adblp13nvtcf_1_1&pf_rd_p=fbdf1dfd-e2e7-4467-a3d0-fc0dc177899c&pf_rd_r=AV83E9JDRA8QC45S3A68&pageLoadId=K7of14ZVGoLQ7Lw4&creativeId=bc14d9ea-6326-4915-8f44-2bb7a157715e

    --- Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support
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    52 分
  • #10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents'​ Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G

    #10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents'​ Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
    2022/11/06
    #10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage;  Board Member, Women Presidents'
    Organization; Speaker, TEDx;  Global Brand Manager, Secret, P&G


    OUR GUEST:

    Ida Abdalkhani - CEO, Ability to Engage;  Board Member, Women Presidents'
    Organization; Speaker, TEDx;  Global Brand Manager, Secret, P&G; Podcaster & Educator


    OUR CONVO:

    Ida joins the podcast to share her career and personal journey through the prism of the The Hero's Journey. Along the way, she imparts many insights along her path in a remarkable marketing career (encompassing innovation, strategy, research, GTM, etc.) and some advise for up and coming marketers.

    A quick primer on "The Hero's Journey" framework for context:

    https://creativeeducator.tech4learning.com/2013/lessons/Heros-Journey


    GUEST CONTACT INFO:

    Linkedin:

    linkedin.com/in/idaabdalkhani

    linkedin.com/company/abilitytoengage/

    P&G Podcast -  Learning from Leaders: https://www.pgalums.com/podcast/

    P&G Alumni Global Conference 2021 Archive - Fireside Chat: Alumni for Good with John Pepper - https://youtu.be/s5i2FFajrjE

    Guest Book Reco: "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown

    https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare

    --- Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support
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    1 時間 25 分

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