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Join us this week as we sit down with Sean Scoffield, a seasoned expert in real estate and team leadership who has experienced the customer journey firsthand through his 14 moves in 19 years. In our insightful conversation, Sean sheds light on the often-overlooked aspects of customer experience from when a property is sold to the final settlement.
With a robust background in sales and marketing, Sean has a wealth of knowledge in building engaged and effective teams. He shares his strategies for transforming clients into raving fans and creating tremendous business success. Whether you're a real estate professional looking to elevate your customer experience or simply curious about the intricacies of client relationships in the industry, this episode is packed with valuable insights.
Tune in to discover how to break the silence on customer experience and enhance every step of your client's journey! Don't miss this opportunity to learn from someone who has dedicated his career to improving how we think about and manage customer interactions.
Listen now and take your customer experience to the next level!

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

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• Next Events
• Lee's New Book – Claiming Doors
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Join them as they discuss the rise of AI-driven interfaces, the importance of effective prompting, and how senior agents can leverage technology to enhance their productivity without needing extensive technical skills. Steve reveals exciting insights about his latest products, including the SNAC app and innovative video forms designed to streamline lead generation and communication.

Listeners will discover practical applications of AI, from automating everyday tasks to enhancing client interactions. This episode is a must-listen for anyone looking to stay ahead in the evolving real estate landscape

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

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Are you curious about the vibrant world of commercial real estate in Newcastle? Join us for an enlightening conversation with Joshua Barnes, a 22-year-old commercial agent whose journey from Dubbo to Newcastle is inspiring and empowering. Joshua's story takes us through his early beginnings, fueled by a passion for real estate and a serendipitous introduction from his partner's grandfather. We explore his preference for commercial over residential real estate, driven by his love for business-to-business interactions and the analytical challenges of commercial deals. His courage to start anew in a thriving market, bolstered by the coaching at Movable, offers invaluable lessons for aspiring agents.

This episode also highlights a fascinating case study from Newcastle's commercial scene—a creative transformation in Islington where a coffee roasting business morphed into a retail surf store. Hear about the nuances of negotiating commercial leases and the vital role of understanding diverse business needs. Joshua shares insights into Newcastle's booming industrial sector, propelled by the coal industry, and offers practical advice for those looking to carve a niche in commercial real estate. With a focus on business acumen and negotiation prowess, listeners will walk away with actionable insights to elevate their careers.

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

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What does it take to transform from a stellar salesperson into a formidable director of sales? Mark Kentwell returns to share his decade-long evolution in crafting a business model that's not only self-sustaining but thrives beyond his personal sales achievements. Dive into the significance of creating a systemised, scalable, and saleable business, spotlighting agent gross commission income (AGCI) to reflect a team's contributions. Mark offers his expertise in handling high-value, intricate deals across regional Australia, an approach that has significantly fueled his company's success.

Join us as we dissect the essential ingredients for developing sales leadership and systems, focusing on business leaders' strategic roles in performance management. From onboarding new recruits to maintaining a regular meeting cadence, we unpack how these elements ensure robust communication and swift responses to challenges. Mark emphasises the sales director's pivotal role in spearheading prospecting efforts and crafting marketing strategies to identify and nurture potential A players, creating opportunities for internal growth.

Optimising sales performance exceeds chasing top-line revenue, mastering gross margin and predictability. I'd like you to please find out how structured systems like the Traffic Lights rank property listings to enhance efficiency. For a glimpse into the future, Mark introduces Nexr, a business operating system revolutionising real estate by offering innovative consulting services. We conclude by highlighting the power of team collaboration and our commitment to delivering even richer content by 2025, with Mark's ongoing insights promising to elevate our efforts even further.

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

Send a message directly to Lee ( Include your details )

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

Send a message directly to Lee ( Include your details )

What if the heart of a legacy could be captured through the stories of those who built it? We invite you to listen to the captivating narrative of Bruce McLachlan as he recounts the century-long journey of McLachlan Partners in the real estate industry. Discover how Bruce's grandfather and great-uncle returned from World War I to resume life and forge a new path on the Central Coast of New South Wales. Bruce shares how necessity pulled him into the family business at a young age, driven by resilience and a pivot from his plans to buy a milk-run business.

The story of McLachlan Partners is also a tale of two brothers with very different callings. Bruce and Craig McLachlan illustrate the diverse paths ambition can carve. While Bruce remained a leader in real estate, contributing to regional transformations and enduring market shifts, Craig chased the bright lights of the entertainment industry, ultimately clinching a Logie for his role on "Neighbours." Their journeys highlight the essence of pursuing one's passion and the dynamic routes success can take. Bruce's steadfast dedication to the Central Coast and Craig's strategic self-promotion underscore the multifaceted nature of ambition and achievement.

This episode is a testament to community and legacy, with Bruce sharing invaluable lessons from steering McLachlan Partners to its 100-year milestone. We explore the importance of nurturing trust and community ties and how being embedded locally can be a cornerstone for business longevity. Bruce reflects on leadership evolution, embracing flexibility, and the power of family values in building a loyal and productive team. As we celebrate this enduring legacy, we delve into Bruce's vision for the future—ensuring the brand thrives through new partnerships while staying true to its roots. Join us for a story rich in history, passion, and the wisdom of sustaining a family legacy.

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

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In this episode of our podcast, join industry experts Lee Woodward and Danny Grant as they explore the essential elements of creating a successful real estate sales plan. They discuss ten key points that form the foundation of effective audio coaching, designed to help you develop a robust strategy tailored to your unique needs.

Discover the importance of lead generation and plan specific actions for your week to maximise productivity. Lee and Danny highlight the significance of a well-structured marketing plan and the need to focus on your targets to achieve your goals.

Whether you are just starting or looking to refine your current strategy, this episode provides an excellent starting point and serves as a guide to help you get back on track at any time of the year. Get inspired to create a plan that resonates with you rather than simply copying someone else's blueprint. Many agents need more planning or a clear understanding of developing a comprehensive strategy.

You can revisit this audio resource whenever you need motivation and direction. Tune in and take the first step towards transforming your real estate sales approach!

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.

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Unlock the secrets to revolutionising real estate marketing as we sit down with Adam Empringham from Image Property Group. His team is pushing boundaries with their cutting-edge Value Performance Advertising platform, designed to consolidate all necessary price points and products for seamless property promotion. From interactive listing consultations on iPads to personalised marketing strategies tailored for success, Adam shares how this tech-forward approach modernises every step of the process, delivering a more engaging experience for vendors and agents.

Prepare to be inspired by how live shopping carts and "pay now, pay later" systems are transforming real estate marketing campaigns. We shed light on how a more transparent and interactive strategy leads to a remarkable 35% boost in customer spending and confidence. As we explore digitisation's role in optimising efficiency, discover how seasoned agents are overcoming challenges and embracing new digital tools to enhance customer service. Celebrate with us as we reflect on the year's accomplishments and anticipate a future of continued growth and innovation in real estate marketing.

Hosted by Lee Woodward and brought to you by Lee Woodward Training Systems.

Next Events. Purchase Lee's New Book - Claiming Doors.
Lee Woodward Short Courses.