Connecting face-to-face with your market is invaluable for wedding photography businesses. While social media is a great tool for reaching a large audience, it lacks the personal touch of face-to-face interaction. Wedding expos give you the opportunity to meet with potential clients in person and build relationships with them. This is important because wedding photography is a very personal service. Couples want to choose a photographer they feel comfortable with and trust to capture their special day perfectly. You also get to know your potential clients on a personal level, from their wedding plans to their vision for their wedding photos and their personalities. This information will help you to understand how to serve them on their wedding day.


In this Wedding MBA session, Laurette Veres talks more about the unparalleled benefits of face-to-face interactions with your wedding clients through participating in wedding shows. She will give tips and strategies to make your participation in a wedding expo convert magnificently, from designing your photo booth, presenting yourself to potential clients, and everything you need to do and not leaving money on the table.

Notable Quotes
Face-to-face marketing can build your business and increase sales like no other marketing channel. [04:05]
Credibility is critical to your business and your financial results. It enhances your reputation, attracts clients, and creates long-lasting client relationships. [15:19]
An interactive photo booth session will draw attention, boost your engagement, and serve as a platform for storytelling and breaking the ice, helping you stand out from the other booths in the show. [27:55]

A trademark is a distinctive sign or emblem identifying a particular business or product. It can prevent others from using the same signs or emblems without permission. It is an exclusive right granted by law to a trademark holder to identify their goods and services as those produced or sold under their brand. Since registering a trademark is long and complicated, Scott brings the trademark jargon in a language that a ten-year child can understand.

Scott Kartsounes is the co-founder of Intelligence, Inc., developers of Event Intelligence® – a leading online event booking, planning, and management platform used by thousands of mobile DJs, entertainers, photo booth operators, and event companies in two dozen countries worldwide. Intelligence, Inc. is also the developer of Party Blast™ – a prominent online event directory that lists thousands of event professionals in the U.S. & Canada. Intelligence, Inc. works with over fifty thousand event professionals.

Scott Kartsounes holds a degree in Engineering from the University of Illinois Chicago, an MBA from National Louis University, and a certificate in Entrepreneurship from Harvard Business School. Scott also owned and operated one of Chicago’s largest and most successful mobile entertainment companies from 1990 to 2003.

Tune in!

Conversation Highlights;

[01:05] A bit of Scott’s background and his Djaying Journey

[06:00] Using Event Intelligence has been phenomenal in Kyle’s business

[10:42] Trademarks and their importance to the company

[13:52] Trademark versus copyright explained

[15:12] How and where to register your trademark

[16:07] Why should you register a trademark

[17:32] Infringement by cyber-squatters and examples

[20:18] Infringement by competitors’ examples

[23:27] Trademark gives you the power to be the authoritative leader

[27:34] What qualifies for registration

[30:54] Examples of trademark classes in the education and entertainment industry

[32:24] Expected fees and timelines when registering for a trademark

[37:16] Online filing and what happens

[38:58] This is when you can safely start using the ® symbol

[41:11] Trademarking is not a one-time payment, but a lifelong commitment

[43:36] Do you need further legal assistance?

[46:20] Episode wrap up and calls to action

• [03:42] In today’s world, subscription services are everything
• [04:15] To succeed in business, you must start by selling a concept, then a product follows
• [04:27] To buy a software service that you’ll download and install is unheard of nowadays. Everything is on the cloud.
• [17:13] Companies with a registered trademark symbol become more official and authoritative.

Scott Kartsounes

Websites:

• https://www.intelligenceinc.com/
• https://www.eventintelligence.com/
• https://www.partyblast.com/

Social Media:

• Facebook: https://web.facebook.com/kartsounes/
• Instagram: https://www.instagram.com/lifeinthecsuite/
• Twitter: https://twitter.com/kartsounes
• LinkedIn: https://www.linkedin.com/in/kartsounes/

Disclaimer: This interview is for informational purposes only. Scott Kartsounes is not an attorney. None of the information provided is meant to be construed as legal advice. Attendees should consult with a qualified attorney with questions specific to their situation.

Rob Savickis is the executive producer and the president of both the Photo Booth Expo & Mobile Entertainment Expo. At the International Photo Booth Expo, manufacturers of photo booths and suppliers of media, props, and consumables interact with photo booth rental companies from over 60 countries.

In this episode, Rob explains everything you need to know about the upcoming International Mobile Entertainment Expo in Las Vegas on February 21-24, 2022. Also, find out more information on how your business can benefit from exhibiting at the Photo Booth Expo.

Tune in!

Conversation Highlights;

[00:28] A bit of Rob’s background

[01:38] What inspired Rob to come up with the photo booth expo in Las Vegas

[07:43] Can you join both the Photo Booth and Mobile Entertainment expos?

[09:24] PROMO codes MEXSHOW2022 and PBXSHOW2022 before 16/2/2022

[13:18] What to expect during the Photo Booth Expo seminars

[15:34] It’s not about money, but networking and education

[18:45] What’s new to this year’s conference

[23:44] Why our show is different from the other shows out there

[25:48] Get a glimpse of the final show maps

[27:35] Episode wrap up and calls to action

● [08:26] Many Dj’s are in the photo booths, while very few people in the photo booth world in the Djaying

● [13:00] Even with entertainment, the greatest value you can give or offer is education

● [15:34] The greatest advantage of networking is to grow your sphere of influence

Rob’s Mobile Entertainment Expo

Website: https://mobileentertainmentexpo.com/

Facebook Group: https://web.facebook.com/groups/mobileentertainmentexpo/

Photo Booth Expo

Website: https://photoboothexpo.com/

Facebook: https://web.facebook.com/groups/PhotoBoothExpo/

Instagram: https://www.instagram.com/photoboothexpo/

Twitter: https://twitter.com/photoboothexpo

YouTube: https://www.youtube.com/channel/UC95Yj_iRMmL9OtyWFsbm88Q

Kyle Brown (host)

Website: https://weddingtalkradio.com/

Facebook: https://web.facebook.com/WeddingTalkRadioPodcast/

Twitter: https://twitter.com/WeddingTalkRadi

Instagram: https://www.instagram.com/weddingtalkradio/