Welcome to the Born to Create podcast! Today's episode is all about the power of influence in the age of micro-influencers.

We've all heard the term "influencer" thrown around on social media, but what does it really mean to have true influence online? With the rise of the micro-influencer, it's become increasingly important to understand the impact that individuals can have on their followers and how they can leverage that influence for good.

So, what is true influence? It's not just about having a large following or a verified badge on your profile. True influence comes from authenticity, transparency, and the ability to engage and connect with your audience on a deeper level. It's about building trust and establishing yourself as an expert in your field.

This is where micro-influencers come in. With smaller followings (usually ranging from 1,000 to 100,000), micro-influencers have a more intimate connection with their followers. They're able to build stronger relationships, create more targeted content, and have a more meaningful impact on their audience.

But what does this mean for brands and marketers? It means that they need to shift their focus from the big-name influencers with millions of followers to the micro-influencers who have a more engaged and loyal following. By partnering with micro-influencers, brands can tap into a more niche audience and create more authentic and effective marketing campaigns.

However, it's important to note that with great influence comes great responsibility. Micro-influencers must be transparent about sponsored content and maintain their authenticity in order to continue to build trust with their followers. They should also use their influence for good by promoting positive messages and social causes.

In conclusion, true influence online is about more than just numbers. It's about authenticity, transparency, and connection. In the age of micro-influencers, we have the opportunity to create more targeted and meaningful content and use our influence to make a positive impact on the world.

Thanks for tuning in to this episode of the Born to Create podcast! Don't forget to subscribe and leave us a review. And as always, keep creating!