Generosity, rooted in love, courage and equality, shapes the Moomin ethos, underpinning not just the brand, but the business.

In this episode, Jess Miles speaks with Paul Savage and Janne Tienari, co-authors of 'Moomin Management: Redefining Generosity', about what business can learn from Tove Jansson's beloved troll creatures.

They discuss the Moomin principles for businesses around people management, strategic partnerships, digitisation and more, to create organisations that are kinder, curious and more successful.

Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University. Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.

Find out more about the book at: https://bristoluniversitypress.co.uk/moomin-management

The full transcript of the podcast is available here: https://www.transformingsociety.co.uk/2024/10/22/podcast-what-can-business-learn-from-the-moomins/

Timestamps:

01:15 - Who are the Moomins?

01:55 - What's your involvement with the Moomin organisation?

05:38 - Can you explain what the Moomin ecosystem looks like?

09:19 - Did the Moomin characters or the business come first?

10:50 - Can you talk about generosity and the Moomin business?

16:52 - Does the ethos of generosity make things faster?

19:56 - Can you tell us about the emotion, relationality and humour at Moomin?

24:44 - Why are parties so important at Moomin?

27:32 - What first steps can people take to be a bit more Moomin?

30:34 - How would Moomin deal with challenges businesses are currently facing like hybrid working and AI?

35:55 - What's the one thing you want people to take away from the book?

Intro music:

Cold by yoitrax | @yoitrax

Music promoted by www.free-stock-music.com

Creative Commons Attribution 3.0 Unported License

creativecommons.org/licenses/by/3.0/deed.en_US

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