Peace to the folk. Sometimes when I'm building a marketing campaign, I implement a strategy I developed called "Create a Persona". It's, essentially, giving personality to the idea or thought that I want to connect with people. Its real time effect can be seen in what "OaklandUSA" and "Cool Water" became, which I speak about at length in this episode. 

I asked Richie Rich "if Oakland was a person, what would you say to him or her?" It's a leading question for sure because it gives the sense that "Oakland" is already a person, but the point was to give Rich room to embody what's being asked and speak to and about something he's known his entire life. A lifelong friend if you will. From there, I give a bit of game to the young hustlas because I know what that is. 

Then, just because Rich appeared in the segment, driving home the notion of creating a persona, I put up some of a conversation we had once. It too speaks to a technique I use. Specifically, it's figuring out ways to create a renewed interest in something that people may be used to or have preconceived notions about. This piece was attached to a marketing campaign we crafted for a show we did with him. Then we extending the play with a viewing. When we did the viewing, everyone said they now saw him in a different light and appreciated him more because of it. Enjoy.
One Love
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*Marketing tip 
Your logo and your brand are not the same thing. Your brand is how you make people feel, an emotional connection. Your logo is that feeling's face 

*Activities
1) Does the "persona" strategy work for your product or service? Can you draw from something else to provide a nostalgic feel for people?
2) How will people connect with your product or service?
3) What is it about your product or service that makes you stand out from others?