• What you can learn after trying 921 different beers

  • 2024/04/22
  • 再生時間： 28 分
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What you can learn after trying 921 different beers

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  • Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.
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Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.
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