Swedish Lapland is full of unique experiences and home to a coveted and irreplicable way of life. Set against the backdrop of some of the best Northern Lights coverage in the world or the Midnight Sun, your clients will go on arctic adventures they’ll remember forever. This captivating region of Sweden encompasses rolling hills roaring rivers, vast woodlands and rural romances. But first and foremost, it's a land of stories and adventures from the mountains to the sea. Swedish Lapland is the same size as Austria after all, one could spend a whole month here and not manage to see everything. And there is always something new to see, do and explore. When you start to work with Swedish Lapland, you'll very quickly notice a spirit of co-operative working and entrepreneurship, the region never stands still

In this Sweden Sessions episode, Gabriel chats to Cecilia Petzäll, Travel Trade Manager at Swedish Lapland Visitors Board to give you all of the latest news and updates from across the region. From new direct flights between London Heathrow and Luleå to brand new hotels including the Wood Hotel by Elite, one of the world's tallest wooden buildings and brand new initiatives covering the worlds of sustainability, transport and much more.

For more information visit: https://traveltrade.visitsweden.com

Swedish Lapland's corporate site: https://www.swedishlaplandvisitorsboard.com/en/

Swedish Lapland's consumer site: https://www.swedishlapland.com

Swedish Lapland's product portal: https://portal.swedishlapland.com - please email John.bridge@visitsweden.com for a login

Just some of the products and initiatives mentioned in the podcast:

Kiruna

ICE Hotel - https://www.icehotel.com

Heart of Lapland

Kukkolaforsen: https://www.kukkolaforsen.se/en/

Huuva Hideaway: https://www.huuvahideaway.com

Rail Network: https://heartoflapland.com/travel-here/

Boden / Harrads

Tree Hotel: https://www.treehotel.se/en/

Arctic Bath: https://arcticbath.se

Skellefteå

The Wood Hotel by Elite: https://www.elite.se/en/thewoodhotelbyelite/

Piteå

Hotell Kust: http://www.hotellkust.com

Pite Havsbad: https://pitehavsbad.se

Jössgården: https://jossgarden.se

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