• When honey is bitter, not sweet, with Mark Wakefield

  • 2024/12/10
  • 再生時間： 55 分
  • ポッドキャスト

When honey is bitter, not sweet, with Mark Wakefield

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  • サマリー

  • Beesou is an all-natural, bitter honey aperitif blended from ethically-sourced British honey and natural botanicals. As Mark enthuses, Beesou is a drink with a purpose. Their mission is to save bees by raising awareness about how important they are to the planet.

    Did you know that, if bees were to become extinct, humans would only survive for four years!


    Proud to be B-Corp certified, Beesou reflects a dedication to environmental and social responsibility and actively supporting bee conservation. They also give 10% of all profits to their partner charity, ‘Bees for Development’.

    With no artificial colours, Beesou’s beautiful yellow hue is naturally extracted from safflower.

    Mark and his Co-Founder, best friend Andre, went on quite the quest developing Beesou.

    I really enjoyed talking with Mark about the experiences he’s had whilst creating and building this successful boutique brand.

    Overview


    In our conversation, Mark:

    • Describes how Beesou came to be and why they chose to focus on one product.
    • Talks about how and why their distribution channels have evolved, from premium bars to online, direct to consumer sales.
    • Explains interesting branding issues involving bees, Manchester and London
    • Lists some of the ways Beesou lives and breathes its strong ethical stance regarding bees, championing their survival.
    • Opens up about his career background and what sparked the move to go into business.
    • Discusses the experimental process that led to the final product.
    • Goes into detail about funding, investment and expansion.
    • Observes the fact that the product’s quality is the essential key to its success, no matter how positive customers are about the company’s ethical practices.
    • Shines a light on the B-Corp process and how integral it was to the company’s goals.
    • Expands on the product’s manufacturing process and where the ingredients are sourced.
    • Sets out his dreams for Beesou to be considered a ‘must have’ product in bars across the UK, and his goals for the business.
    • Shares lessons learned since starting the business.
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あらすじ・解説

Beesou is an all-natural, bitter honey aperitif blended from ethically-sourced British honey and natural botanicals. As Mark enthuses, Beesou is a drink with a purpose. Their mission is to save bees by raising awareness about how important they are to the planet.

Did you know that, if bees were to become extinct, humans would only survive for four years!


Proud to be B-Corp certified, Beesou reflects a dedication to environmental and social responsibility and actively supporting bee conservation. They also give 10% of all profits to their partner charity, ‘Bees for Development’.

With no artificial colours, Beesou’s beautiful yellow hue is naturally extracted from safflower.

Mark and his Co-Founder, best friend Andre, went on quite the quest developing Beesou.

I really enjoyed talking with Mark about the experiences he’s had whilst creating and building this successful boutique brand.

Overview


In our conversation, Mark:

  • Describes how Beesou came to be and why they chose to focus on one product.
  • Talks about how and why their distribution channels have evolved, from premium bars to online, direct to consumer sales.
  • Explains interesting branding issues involving bees, Manchester and London
  • Lists some of the ways Beesou lives and breathes its strong ethical stance regarding bees, championing their survival.
  • Opens up about his career background and what sparked the move to go into business.
  • Discusses the experimental process that led to the final product.
  • Goes into detail about funding, investment and expansion.
  • Observes the fact that the product’s quality is the essential key to its success, no matter how positive customers are about the company’s ethical practices.
  • Shines a light on the B-Corp process and how integral it was to the company’s goals.
  • Expands on the product’s manufacturing process and where the ingredients are sourced.
  • Sets out his dreams for Beesou to be considered a ‘must have’ product in bars across the UK, and his goals for the business.
  • Shares lessons learned since starting the business.
続きを読む 一部表示

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